What are Facebook ads all about? Hello there, everyone. And welcome to our newest online business training. We know for a fact that you want to crush it this year as badly as we do. So we decided to start off by teaching you all about promoting your business on the hottest advertising network around. If you've been struggling to reach more customers and leads, or you're having a hard time generating the right type of traffic, it might be time to reconsider your approach.
We know because we did. And that's when we tried and mastered the Facebook ads platform. What is the Facebook ads platform? Facebook is to this day, the biggest and most popular social media platform around the numbers show it last year. Facebook has an impressive 2 billion monthly active users. This number of monthly active users is expected to grow 9% this year.
What does this mean for you as an online marketer and online business owner, that Facebook is way too big to ignore? a sizable chunk of your potential customers are already there. You just have to find a way to target them. Now, we know for a fact that if you are already an online marketer or online business owner, you have tried Facebook marketing before, that was the easiest thing in the world. You just had to create a fan page for your business and post cool content. The bad news is that the Facebook algorithm changed and organic discovery is simply not possible anymore.
That's where the Facebook ads platform comes in. The Facebook ads platform is Facebook's own social media advertising solution. It is integrated within Facebook and it is the designed to help individuals and businesses promote their content products and services with Facebook ads. And what are Facebook ads. Facebook ads are ad units that you can create and run on the Facebook ads platform. Facebook ad formats are varied and include promoted posts, Facebook, video ads, and right side ads.
These ads run on the Facebook advertising network, which includes the Facebook platform, Instagram, and the company's Partner Network. They're easy to set up engaging and don't want to interrupt the user experience. They allow you to achieve several business objectives, such as increasing traffic, or encouraging users to take action on your website. Facebook ads are highly customizable, and allow you to increase brand awareness through personalization. They're highly responsive and optimized to help you convert mobile users. How can Facebook ads help your business Facebook ads allow you to run ads from your business page.
When you serve an ad to a user on the Facebook ads network, the user will simply see a post tagged as promoted. This keeps the user experience smooth, and gives the user the choice to like and engage with your page, which increases brand recall exposure and helps you build your business's social presence. Facebook ads help you to reach the right type of customer for your business. With our lessons, you'll learn how to hyper target the perfect customer based on interests, locations, shopping habits, and demographic data. Facebook ads are cost effective when you target your audience the right way. In this training, you'll learn how to get the best return on investment for every dollar you spend on ads.
Facebook ad campaigns are easy to set up and maintain. With our training. You'll learn how to easily set up high converting campaigns within 10 minutes or less. So allow us to grab you by the hand so we can teach you all about promoting your business on the biggest social media website on the planet the right way.