Setting up a Facebook advertising funnel that converts. You can make Facebook advertising easier by setting up a sales funnel to fuel your campaigns. A sales funnel is a blueprint or map of your customers journey. In other words, it is how you plan to convert a target first into a lead and then into a customer. Here's an easy explanation of how to design a sales funnel for Facebook advertising. Step number one, distribute content pieces into multiple formats.

One way to attract and qualify as many members of your target audience as possible is by creating content pieces that can be distributed in multiple formats. This means that a single content piece should be designed to fit a blog post, a video and a printable format. To use as a lead magnet. When you have multiple content formats, you can attract lots of people from multiple sources organically. And you can also create ads to promote those content pieces on Facebook. If you distribute a content piece on a blog post, a video and a lead magnet, it means that you can create three separate ad campaigns to reach three different segments of your audience.

Step number two, create a remarketing campaign to reach warm audiences. Warm audiences are audiences that have interacted with your brand at some level, such as people who visited your website, but discovering your content on a search engine and people that landed on your website because they saw your ads on Facebook. to increase awareness. You can create remarketing campaigns to track those website visitors back to Facebook, where you'll invite them to like your page to interact with your page posts or to keep consuming content on your website. Step number three Create a remarketing campaign to generate leads. At this point, you can start moving users further down into your funnel with a lead capture campaign designed to get the contact information of those people that are more interested in your business, you have to start by creating two custom audiences from engagement.

First, create a custom audience made of people who have taken action on your website, then create another audience from people who have watched your video ads. Now you simply have to create a lead generation campaign to target those two audiences. Step number four, create a video ad campaign to retarget leads. Now it is time to convert qualified leads into customers with a video ad. What you have to do at this point is create a custom audience from engagement selecting lead form to create an audience and the list of people who joined your mailing list in the previous step. After creating your qualified list audience, you have to create a video editor campaign to promote a video where you actually offer the product or service that your leads are more interested in.

Please remember to select the lead form audience you created when setting up this campaign to add a call to action and a link directly to a sales page. At this point, your leads are familiar with your brand. They trust you and are more than likely ready to buy. This is actually the safest, easiest way to drive sales with Facebook advertising. Most people are not ready to buy from you at first. So you have to push them gently until they take action and by