Taking advantage of Facebook custom audiences, audience targeting on the Facebook ads platform is on another much more flexible level than in other ad networks. And one of its greatest advantages is the inclusion of custom audiences. What are custom audiences and custom audiences or target audiences that you can create from existing lists, such as customer lists, email lists, and specific targets from saved audiences, such as targets that have interacted with your ads on Facebook, Instagram, or the audience network? How can you create custom audiences? To get started creating custom audiences? Click on the main menu button in your ads manager dashboard, and then click on the audiences option in the assets section.

Now Click on Create audience. And then on custom audience, you will be given the option to create custom audiences from a customer file from website traffic from app activity from offline activity and from engagement. How can you make the most out of custom audiences eliminate low engagement audiences. There are two extremes of campaign performance on the Facebook ads platform. The first extreme is made up of campaigns that perform extremely well. That is campaigns that are considered in the top 1% the 3% when it comes to return on investment, the other extreme is made of campaigns that perform well below average, or campaigns that aren't moving beyond generating impressions.

You can create a custom audience made of people who have interacted with your brand and narrow down your targeting to only include people that are pretty much guaranteed to take action when they see your ads. To do this, you'll see Have they clicked on the engagement option when creating a custom audience? By selecting engagement, you'll be able to create custom audiences from people who have interacted with your Facebook pages. People who have spent time watching your videos on Facebook or Instagram, people who have completed forms and your lead ads, people who have interacted with your events on Facebook, and more target underperforming segments with a different ad. Some segments of your audience and potential that can be untapped with a simple task. You have to start by going to your audience insights page and check your customer distribution in the demographic section.

Now, and depending on your marketing objective, take note of what segment represents the highest percentage of purchases or website visitors or subscribers. For example, let's say your highest percentage of purchasers is men aged 25 to 35 years old. Now we'll take note of the opposite segment, which in the case of Our example is women between any of the provided age brackets. Now take note of the rest of the data shared by the people and that segment, including the rest of the demographic data, page likes, locations, and activity. Now look at your customer database and create an XML list, such as an Excel format spreadsheet. To add each customer with a similar profile to the people in your underperforming segment.

Make sure to include fields with each piece of information in your insights page. Now we'll go to the audiences page in your ads manager and start creating a custom audience. Select customer file, you'll be prompted to upload your customer file. After you upload your customer file. Facebook will match your ads with people that share the same profile saved on your customer file. So you have to create ads with a message that is optimized and targeted for those audience segments.

Target people who have taken action on your website You can actually reach out to people who have taken certain action on your website to help them move through your funnel, such as getting homepage visitors to visit a different landing page, blog readers to sign up to your mailing list, or purchasers to discover more of your products. All you have to do is to select website traffic when you start creating a custom audience. You'll be given the option to target content views, page views, subscribes, leads, purchases, registrations, payment info added items added to cart, complete purchases, and other actions tracked by your facebook pixel.