Setting up a remarketing campaign on Facebook. One of the strongest features of the Facebook ads platform is remarketing. remarketing is the act of retargeting website visitors on third party placements. In the case of Facebook remarketing, you will be tracking visitors from your website back to Facebook. This means that you can show them ads on Facebook after they have visited your website. Creating a remarketing campaign.

Creating a remarketing campaign starts just like setting up a conversions campaign. You have to start on the ads manager dashboard and select conversions as your marketing objective. The key difference is that you'll have to select content views on your website in order to target visitors who have interacted with your content pages. Let's finish setting up the campaign by entering a name for the new campaign. Clicking on set up an account entering your information here if you haven't done so, and then clicking on continue setting up the ad set. Start by adding a name for your new ad set in the ad set Name field.

Now you have to select the conversion event. remarketing campaigns are designed to focus on website visitors email leads, and repeat customer lists. Which means that you have to select the website in the conversion section. Now click on the conversion event box and select View content as your conversion event. This will allow you to retarget people who have interacted with your content on your website. Now you have to define your audience.

In this example, we are going to select a saved audience to retarget people from a previous audience In the placement section, we are going to select Edit placements to deselect all placements except Facebook feeds. This is because it is a best practice to focus your remarketing efforts on the Facebook platform. Now select your budget type, your budget total, and your schedule. Click on Continue to start creating your ad. Setting up the ad. Start by typing a name for your new ad in the ad Name field.

Now, it is a good strategy to promote your best performing post when you run a remarketing campaign. This is a killer strategy, because that allows you to leverage social proof such as likes and comments, to encourage lead retention among users that see your promoted posts. They're already familiar with your brand, because they come from your website. So this gives them an opportunity to join a conversation around your business. We're going to To apply this strategy in this example, so we'll click on the use existing posts tab. Now we're going to select the page that we're going to promote in the identity section.

Now we're going to click on this select Post button. We'll select a top performing post from the Select post window, and then we'll click on Continue. Now we just have to click on the Confirm button. The sender ad for approval. A simple remarketing campaign setup like this will help you to move website visitors into your conversion funnel. So we recommend you to try the same campaign setup with different ad variations.