Hello, this is Rob cabin. In this set of videos, I am going to show you two launch strategies that will ensure you a best seller on the Amazon platform. Now, when you launch your book on the Amazon platform, the whole point the exercise is not really to become a best seller. Although I can guarantee I can show you how to do that. But the portant point is to get the book in front of as many eyeballs on the clip on the Amazon platform as you possibly can. And there are various techniques of doing that.
And most important time of this process is the launch weeks, couple of weeks after you launch. Now I said I have two processes for you. And this is dependent on whether you have a large audience or a smaller one. If you have a small audience, I would recommend you use the free days, the free five day promos that you have every 90 days on the KDP Select program on Amazon. And if you do this, then people can go to the Kindle Store and download your book for free during those days, this is a very powerful promotional tool. I've done it many times myself.
I've had 2000 downloads of a book very easily. And I can show you the practices and processes you go through to ensure that you get so many downloads. There are special websites and places you need to go to and tell them that your book is free on a certain day. And that's how you do that. After that free process. You can then promote the book as Point $99 book book for around about $1.
That follows a process as well, whereby you get the book in very prominent positions on top of the Amazon book pages in the Kindle categories as a hot new release. And this brings me on to the second process of becoming a best seller. And this is if you have a larger audience, a larger email list, and you just do the second half of the first process basically. So you don't do the free days. You don't ever give the book away for free. But you do have a period of first couple of weeks where the book is only 99 cents $1 point 99.
And then you promote that book to your list and a number of other services whereby you can guarantee a certain amount of sales per day and you watch your book Rise up in the bestseller ranks of quite prominent categories in Amazon and get it as a hot new release on those prominent categories. So you can get more sales during the launch process. And then in both cases, you put the price up eventually to 299, which means you get $2 every time a book is sold, and it'll still be selling at very high quantities. And then later up, maybe two 399 or 499, depending on how long the book is. If the book is only 15,000 words, then you really should keep it at 299. I'm going to show you these processes, and they're very simple.
They're tried and tested. There's a lot of tools you can use that I will share with you in these videos. And as a result of watching these videos, you will be able to launch a book on the Kindle store and you will be able to guarantee a best seller status. You will also be able to guarantee that it will be Read and seen by the maximum amount of people and that's why you're doing it. You're not doing it to make money. You're doing it to get more customers into your brand and business so you can collect their email addresses and offer them higher price products and services in the future.
My name is Rob Calvin. I'll see you in the next video.