As you've noticed from the frameworks, they all start with an attention grabber. Some people assume that it's the headlines job only to grab attention. But that's not correct. The opening sentences of your script are critically important is their job is to grab attention and hold it. That means people would read the next line, and the next one and the next one. In our case, we do a sell video.

It's the same we've got we want to make people we want to make our prospect watch and listen to the video for as long as needed so they can make a purchase, right? If you don't set the stage in the correct way, in the first sentences of your script, chances are your prospects wouldn't be willing, they wouldn't be intrigued to continue reading or listening, which automatically means fewer conversions. We don't want that. That's why we're going to take a look at a few ways to grab attention here. The classic way is by using an if then statement. This is one of my favorite ways to do the opening.

For one, it is simple. And second, it is effective, so simple and effective. Great. I've tried it many times, and it works fantastic. So if that statement, let me give you a few examples. If you've been considering to invest in real estate to secure your financial future, then enrolling in completing this course might be one of the best investment decisions you've ever made.

And before I tell you why, let me first introduce myself. Hi, my name is, as you can see, that's a bold statement here. Why would that be one of the best investment decisions I've made? What's so special or unique about this course? Apparently, I'm going to find out but first the author or the instructor is going to introduce himself basically you open a loop right before I tell you why. Let me first do this another Example.

If you've been desperately looking for World Class marketing strategies and techniques to increase your marketing influence, convert more visitors into leads, drive more sales and ultimately grow your business, then enrolling in completing this program might be one of the best business decisions you've ever made. And before I tell you why, let me first introduce myself. Hi, my name is Laurie Morocco. I key a bold statement. It's for people who understand that marketing is the skill that will help them close more sales and grow their business. One of the best business decisions this year, as you can see, I'm just following the template nothing special here.

We can do this virtually in any market. Another important point that I should mention here is that the opening sentences would call out your target audience. In the first example we appeal to current and would be real estate investors. In the second to business owners of small businesses. Now let's take a look at another example. This one is from a direct response sales letter by john Carrollton, one of the best copywriters in the world.

If you've always dreamed of a super effective that that's so easy, it works automatically, even when you constantly cheat, then this will be the most exciting letter you will ever read. All right, this is good. Another example from the late Gary Halbert, the prince of print, world class copywriter. Are you a bodybuilder or do you plan to be one? If so, then this will be the most important message you ever read. Here's why.

If you will trust me even a little bit for just four short weeks, I will show you the secret of how to put on unbelievably huge dense rock hard Muscle as fast as humanly possible and riddles limit. Stay with me for just a minute here. See, this was just a bit different, but again, it's an if then opening. Again very, very effective. The open loop is there as well. Mr. Halbert also told the reader stayed with me.

I highly recommend you use this opening for your project. I want to show you another way to do the opening, but this lecture would become too long. So I will do it in the next one. Thank you for watching.