Welcome back. Another powerful way to do the opening is by asking questions. This also works amazingly well. I've used it a lot in the point here is to make people say yes to all of the questions. This is personal in it calls the target audience from the get go. So the question should be yes or no type.

And I also believe one of the reasons why questions work so well, is because our brains are taught to pay attention to questions and to answer them. Think about school. We would need to give examinations answer hundreds of questions year after year, and so on. So we got accustomed to it. That's why it's hard for the brain to ignore a question. Let's take a look at some examples.

Do you want to learn the psychology behind some of the most successful headlines in the entire history of marketing, do you want to learn how to write quickly in easily extremely powerful headlines? For your blog posts? social media posts, email subject line, ebook, squeeze in sales pages? Do you want to attack the readers passivity? With 257? well chosen poll words.

Well, if your answer is YES to even one of these questions, then this course will transform you into the best headline writer you could possibly be. How will the merrier? See simple? Yes, questions. That's the structure, three questions. And then you ask.

If you've answered yes to even one of them, then, and then you continue. The next example has video footage. And I don't show the sentences I'm reading that because the platform launched the course was more visual and design oriented. Anyhow, just listen to the questions Am I Would you like to add thousands of followers to your Instagram accounts for absolutely free? Would you like to grow your following on Instagram without buying a force in using spammy tactics? Would you like to increase the traffic coming from your Instagram?

To your website, squeeze pages and offers? If you've answered yes to even one of these questions, then this class will lead you speechless. Hi, my name is Bobby Morocco, and I do more. See how it's done. By the way, this course did extremely well. Let's take a look at another example.

Do you want to acquire the skill of writing irresistible and extremely powerful marketing offers? Have you invested for taking months of product creation and when finally your product or service is ready? There is a lack of sales. Do you want to know the exact psychology trigger or I should say psycho logical triggers and tactics used by the most successful and filthy rich online entrepreneurs. If you've answered yes to even one of these questions, then enrolling in this course will be the best decision you've made this year. I'm pretty sure you've got it already.

Now what you have to do is to practice give it a try open up your project guide in write the opening, you might use the three questions structure and by the way, this game is not set in stone. You can do four questions if they're short enough, right? Or you can use the classic if then statement it's up to you. You can use you can write both and decide later which one you would like to keep. Now something important to remember is this. The number one reason why people don't read or don't listen to a video is because it is boring.

So make your opening interesting make it make it intriguing. Look at it from your prospects eyes. Right. Once you write it down, read it out loud and ask yourself, do I want to read what follows? should I care? If you've got yeses fantastic job, we can move on to the next element in your sales script.

Also, when we talk about scripts, keep in mind that the more you write, the better you become. And when you use the right structures in copywriting methodologies, you will be able to create copywriting pieces that can do a lot of damage. Your action item for this video is to open up your project guide and write the grab attention element. Feel free to share it with us in the discussion board as well. Thank you for watching, looking forward to seeing your opening sentences and stay purposeful