It's a good idea to mention in your script who this product or service is for, and who it is not for. That's effective because you're calling out your target audience. And as a result, they think that the product or service is specifically made for them. You know, by the way, this is the case. It's one thing to say this course is for everybody in quite another discourse is for bloggers who sell affiliate products. Let me give you an example.

Besides current business owners, this program is a great fit with would be entrepreneurs. This is your all in one solution, especially if you want to start a digital information product business, which I highly recommend. By the way, affiliate marketers if you promote other people's products and you want to do it more effectively, then this program will help you build your business and when the right time comes, just replace the product you promote with your own version, yes, create your own product, and you will increase your profit margins significantly. And marketing consultants by the end of the program, you will be able to consult online businesses in improve the quality of their processes, which will result in more leads in sales. As I've said, You're about to learn in demand marketing skills that any online business desperately needs. You can charge quite steep fees for these skills.

If of course that is something you want to do. As you can see, it's kind of specific but not that much. And the reason for that is because I'm selling this course on platforms for education and I want to appeal to as many students there as possible. So it's specific but broad, if that makes sense. I didn't mention who this course is no for in this example. So let's take a look at another one.

Will this program work for me is this The program is designed for three groups of people, beginner to intermediate bloggers looking for ways to monetize their blocks in generate income online. nonfiction ebook authors who would like to increase the income streams and diversify their businesses, chances are 10% of your readers will be willing to buy an information product from you. And that's how you can use online courses as an upsell and profit Maximizer. And number three, complete beginners will be entrepreneurs who haven't made even $1 online but want to make their first $1,000 in built from there. On the other hand, this program is not for you. If you're looking for get rich quick schemes and if you have a negative attitude towards everything in life, you won't be accepted to join the premium program.

I want to work with positive people who believe in a better future. I want to be part of the creation process of a brighter future. Since we'll be working together if you load it with me negative energy don't bother to enroll. I like it when I see people use this course or program is not for you if and the reason is simple by saying that you achieve two things. First, the first and obvious is that you point out to people you don't want to work with, right? But the second one is you remove the selling.

And basically, you say this, hey, I don't want to do the sale at all cost. This puts you in a situation of control, hey, I choose the people I work with. I am in control. from a psychological perspective, this is very powerful. So do consider adding it is just a sentence or two, but it is effective. Also, you might be thinking why we addressed the target audience so late.

I want to say this, do not worry about that. We call the target audience in our opening statement. Remember So this is the three questions or the classic if then statement. This is the place where we call call out the the target audience. So by this point, they're qualified. You're just reaffirming it, you make them special.

Alright, thank you for watching and stay purposeful