Remember that a campaign is a single project that forms part of your PR strategy. A campaign can be as simple and as small as a single piece of content like a bio liner, or immediate release. Or it can be a larger integrated cross channel activity, including a photo shoot a stent, opinion pieces, a piece of research and a series of social posts. whatever format your campaign takes, you need to follow the same steps to plan and manage it. First step is to define your campaign objectives. These will be more modest than your overall PR strategy objectives.

You then want to set KPIs that reflect these objectives, brainstorm ideas and evaluate and select your ideas. When you're evaluating ideas, you might want to think about what might go wrong, Why won't this work? Which of these ideas is realistic, given the time and budget constraints, and what are the risks involved? You then want to build out your campaign strategy. What hooks Will you be using? What assets Do you need and which distribution channels will you focus on.

Next, you want to budget the campaign app and get it to stakeholders for approval. When you're ready to launch, you gather the assets the stories in the data. This could include the availability of your spokesperson, any data you're using from research and your campaign, case studies, photos, quotes, media releases, byline or pitches, and you want to set the release date of your campaign. You then draft your pitch brief your team and launch the campaign. Make sure you record any progress in the Results tab and meet with your team to address anything new that arises during the campaign. Finally, you want to present the results of your campaign to stakeholders.