If your pitch has been successful and a journalist has agreed to interview you or your spokesperson, then congratulations. Now it's time to make sure you get the most out of that interview. Remember, as the PR person, it's your responsibility to manage the entire process from start to finish, and ensure that you get a great result for your company. Here's how media training before you put your spokesperson, whether that's you your bus, a colleague or your client, in front of a journalist, you might want to consider media training. media training is simply preparing to handle media interviews, immediate experts will typically train your spokesperson in messaging delivery, what to wear, how to handle tough questions, and how to come across as authoritative. It's a very worthwhile investment in terms of getting more from your PR efforts.

Get the interview in everyone's diaries send a meeting request to the interviewee and the journalist With all the relevant information, including date, time and location, or dial in details if it's a conference call, make sure everyone accepts the meeting invite, create a briefing document. This is for the person being interviewed, whether that's your boss, your spokesperson, your client or yourself. The documents should include all the logistics like date and location, but it should also include some information on the journalist, topics of interest, so anything that they might be interested and that might be discussed in the interview, history of the journalists contact with your organization to give them context, and all the contact information of who will be attending prepare, set up the conference call or book a venue if that's where you meeting. Where possible, try and arrange a call with the interviewer or producer in advance.

To find out what sort of questions might be asked. That way you can be really prepared if it's a television interview. Note that programs often produce on screen graphics about the business office. being interviewed. So ask them what they need from your company to help with this. Make sure they have the correct spelling of the interviewees name, the company name and their job title.

Get very clear details about timings and locations of the interview, including a number to call if the interviewee gets lost on the way. Also ask them how you can get hold of the coverage afterwards, you might need to purchase it in which case you'll need the details before the interview. Before a television interview, you should check with the spokesperson if they're comfortable with broadcast, they might require media training ahead of any broadcast interviews. Follow up. Ensure that you follow up with both the spokesperson and the journalist, as the journalist if they need anything else and send anything that was asked for in the interview. Ask the spokesperson if they think the interview went well and provide any feedback from the journalist.

Then set a reminder to check for coverage dressing for TV interviews. Here are some useful tips for dressing for TV interviews. Avoid wearing fine patterns, pinstripe small check or polka dots for example, these cause issues with strobing when filming. Be aware of textures on all items of clothing. Avoid white, large brands and logos because they can confuse viewers. You don't want them to think you work for Adidas.

Avoid wearing glasses if you can, they tend to reflect the lights and avoid large chunky or sparkly jewelry which might also reflect the light. quick recap. be efficient, prepared and professional in any media interview, follow up after the interview. And remember if it's a filmed interview, then certain items of clothing might mess with the filming process. You know all about how to pitch media in the traditional way. But in a digital world.

Isn't there a shortcut? Surely there's a technology or a service that can distribute your media release for you. Well, there is and you can learn about it in the next lesson.