More than half of adults watch online video every single day. Video is a big deal and so as a PR person, you really need to understand some of the basics about video. In this lesson, we're going to cover how you can incorporate video into your PR strategy. Your PR campaign can be video first, which means that lead by video, or you can use video as the method to amplify a campaign. Either way, no digital PR person can ignore video. Pr is about storytelling and video offers an excellent medium through which to tell stories.

It's becoming more and more popular with consumers. So please don't ignore it. There's a lot that you need to think about when it comes to video. First and foremost, you need to consider where the video is going to be published because this can inform the format size, length, sound requirements and budget. Then you should think about where the video is the right medium. It doesn't work for everything and it can be expensive to produce.

Using video in media relations, remember that video increases engagement, which means it is as important to your target media as it is to you. Here are some ideas for using video in your media relations. Other video as one of the assets you're offering the media, including Bureau, which is like supporting footage. Speak to video editors, online editors or production editors about what sort of content they want of your video resources to the medium. So before you produce a video, ask a journalist whether they're interested in using the video and then get their input into the production so that they're much more likely to use it in the end. But always question whether you're doing video for videos sake, and if a video will add to this campaign or not.

It's often good to kick off your campaign with a video you're much more likely to get results that way. Video is a distribution tactic. If you want your video to be shareable, you need to think about surprising helping, educating, entertaining, inspiring or invoking all then you need To marry these back to your objectives, here are some great uses of video in pa speaker pictures, particularly when you're putting a speaker forward to an event and you want to show the organizers that the person you're proposing is really good speaker video pitches. So show the journalist exactly how the product works by sending them a video, setting up and running your own YouTube channel, asking for user generated content and getting your customers involved. video testimonials and video case studies are incredibly powerful marketing tools. product demos are usually best done via video.

Some people try video media releases, and they can work really well and live streaming of any events that you're organizing. quick recap. Your PR campaign could be video first, or video could be used to support other activity. Use video to engage with the media, but also for your own published content. In the next lesson, we're going to look at how you can use trade shows and conference to boost your brand