In your PR career, you will have the opportunity to be incredibly creative and to design strategies and campaigns that can have a major impact on the businesses that you work with. However, you can't just take this as free rein, you still need to stick within the laws of the market in which you operate. So in this lesson, we'll cover PR ethics and the law data, how you manage people's information matters. In PR or in business. In general, you might be dealing with people's contact and other personal information. And you should make sure that you're following the law and being ethical as you do this, whichever country you're operating, we'll have laws about how you do this.
But here are some basic guiding principles. be transparent about what data you hold and what you're using it for. only keep data that you need and that you have permission to keep keep data securely and confidentially. Don't share data with third parties without the user's permission. Be fair in how you use someone else's data copyright. Most countries have laws against taking other people's intellectual property and passing it off as your own.
That means you need permission from the original producer of the work to use it. And you might need to pay for this. In practical terms, this means you can't just find an image on the internet and use it on your website or in your collateral. You can't simply take someone else's writing or ideas without crediting the source. And in some countries such as the UK, you need a license to circulate your media coverage. embargoes immediate embargo is a request or requirement that the media doesn't publish your story until a certain date.
Many PR people put embargoes on Meteor releases so that they can send the Martian advance and give the media time to prepare their story. Please note, media embargoes are not legally binding. Some journalists might choose to break them to get their story out there first. Use them sparingly as well if your story isn't time sensitive, then it's probably overkill and quite annoying to slap an embargo on it, defamation, slander and libel. defamation is where you say or write something that has a negative impact on someone's life or reputation. If what you have said is not true, then you could be sued.
It's always worth checking your sources, ethics, ethics, and PR is quite a big topic. Pr can be fun and creative, but you need to ensure you're being honest, doing a competent job, and respecting confidentiality. And when it comes to crises, as I said in the previous session, your job is not to cover these up. It's to protect the company's reputation as it writes to the crisis. When you speak to journalists off the record, you're providing them with information, but telling them not to attribute it to you. Lots of people get this confused.
You are not speaking in confidence. You've almost completed the ultimate PR master class and you becoming a verified PR pro But how do you take your newfound knowledge and turn it into an enriching and successful career? In the next lesson, you'll learn all about building a successful PR career.