Creativity and innovation are attributes that are relevant in almost any profession. And the same goes for PR. In the PR world creativity is about doing something different, that attracts and captures the attention of your target audience. Creative campaigns are compelling and memorable. and creativity is about adding quality. There are many different areas where creativity can make a marked difference to the successful outcome of a project or otherwise.
In all these instances, and in many more situations, creativity is key. pitching a PR project either to a client or to senior management in your own company, pitching a story to the media, producing a video or publications such as a brochure, building a website, managing an event, exhibiting at a trade show, but how to be creative. A lot of people think that you're either naturally creative or you're not. But creativity is definitely a skill. You Home, here's some things you need to do that will help to get your creative juices flowing. Firstly, research the topic thoroughly.
If you're pitching a PR project to potential new client, you need to be sure that you understand what her business is and what her objectives are in asking you to pitch. Or perhaps you're asked to produce media such as a video or a website for a client. Research what other similar companies have done and consider something different that will stand out above competitor offerings. Capture the thought as you're researching ideas will come into your head. Don't be too judgmental and make sure you jot them down. They could be developed into a fully fledged creative campaign.
Brainstorm, brainstorm with colleagues bearing in mind the client's target audience and her budget. There are a number of different techniques used for brainstorming, but a strong facilitator who allows any idea no matter how stupid it may seem at the time, and who prevents parameter Critical judgments from other members of the team is always essential. Still, you can steal an idea from another campaign. activists, for instance, have a large variety of ways to get attention from the target audiences. Cute, shocking or surprising first opportunities are always good attention grabbers. Keep a collection of creative campaigns, award winners around the world and revisit these when you're thinking of ideas for your particular campaign.
And once you've done that test that the creative proposal works before you submitted for approval, creativity can also be applied to problem solving, issues management and crisis communications for instance, creativity is hard work 99% sweat and 1% bright ideas. But the harder you work at it, the more creative you'll get. In closing matches made of the big idea and public relations. Big Ideas, wind pitches, get your stories published in the media and make for award winning campaigns. However, they don't just drop out of the sky. They come as a result of hard work and dedication to the task of finding the exact right fit between the idea and the campaign.
And remember, they always need to tie back to your original objectives.