Great. So now you understand what branding is. But what is personal branding? Let's go over what it is, why do it and who should have a personal brand? Well different than branding itself as far as the corporate business term is, we have a new term called personal branding. And this is your ability to recognize, own and promote your persona.

It's the unique combination of your skills, experience and personality that you want the world to see. Think of it as the management of your reputation. Personal Branding is smart because it helps make you more visible. You want to be seen in a crowded world. It makes you look more professional. Now that you're visible.

You want to look good to it establishes credibility, and trust and You need these things for people to give you opportunities. It helps you find a job and maybe you're going to graduate University fairly soon. Maybe you already have a job and you're looking for another job. It's strengthens job security. Once you find a job, you want to hold on to it as long as possible, or least as long as you want to keep that job. So personal branding has a lot of benefits.

And here's a really good quote that lends a lot of truth. People give opportunities to those who they know like and trust in a personal brand at least managing that personal brand. Well, building that personal brand well will help you with these things. It will get people not only to know you, but to also like you and trust you. So who is a personal brand for what do you think what types of people should have build manage a personal brand? Well, the answer could be surprising.

The truth is, everyone should have a personal brand. And believe it or not, you already do. A personal brand is for everyone. Whether you like it or not, you already have a brand and that's called your reputation. So the question is not if you should have a personal brand, the question is, are you going to manage your personal brand or not. So there are two places where you build and manage your personal brand.

One is in person, and the other is online. In person is obvious. Your personal brand is affected through your friends, your co workers, your network, which I hope that you're building and everyone you come into contact with. As far as online goes, Well, the obvious is also true. It's social media, for example, Facebook, Instagram, and so on. Its blog posts, anywhere that you're Creating information and putting it online.

It's also online publications. Anytime that your name pops up somewhere online, perhaps someone has written about you, or perhaps someone will in the future, and it's any Google Search someone performs on you. Now, don't be surprised people will Google you at one point or another, especially employers. Why don't you take some time? Google your name online and see what pops up? Are you satisfied with what you see?

And does this represent the person you are or you want to be? Let's take a look at a couple quotes made by successful people and experts in their fields. On the topic of personal branding. Your personal brand is what people say about you when you're not in the room. Your personal brand is what differentiates you from others. If you're not branding yourself, you can be sure others will do it for You and I think we saw this one recently.

Personal Branding is all about your unique promise of value, and what you bring to the table. It's also about getting your potential clients to choose you as the only solution to their problem. Your personal brand serves as your best protection against business factors you can't control. And finally, be yourself. Everyone else has already taken. And that's the way you want to approach your personal brand.

So to recap, what is personal branding? Why do it and who should have a personal brand? Well, we looked at the definition of personal branding compared to their previous lesson on branding itself. We looked at the reasons why personal branding is a smart thing to do. And we also found out that everyone should have a personal brand, build it and manage it. And finally, where our personal brand seen, they're both in person and online.

So you want to focus on both of those don't neglect one or the other. Okay, that wraps it up for this section on personal branding. Let's look forward to the next section considering your ambitions