So we want to look at the steps to define your personal brand. And there are three steps that I want you to follow. Number one, consider your ambitions to craft a brand statement and three broadcast your brand. So can you guess what we're going to work on in this section, of course is going to be considering your ambitions. And you should already have a sense of your ambitions because of our first lesson, our first core lesson on goal setting. The next thing I'd like you to do before we really begin is get out your worksheet, your worksheet for this particular core lesson, and the title is your personal branding worksheet.

Go ahead, push pause, get out that worksheet and then let's continue. As I just mentioned, you already have an idea about your ambitions because of our first lesson on goals. And if you recall your goal setting worksheet, you should have written down your short term goals and your long term goals. Now keep those in mind for a second as far as centering your ambitions, you already have direction and are already quite aware of your goals. However, I want you to think about how you are perceived by others. How do other people think about you?

And I want you to think about how you would like to be perceived? and answer this question in doing so. When people think about me, they think about what? So what comes to mind? How do you think people think about you? So let's do another thought experiment.

And here we have our time machine again, I want you to imagine 10 years from now, 10 years from today. What do you want to be known for? When somebody hears your name? When somebody thinks about you? What should they associate with your name? What could you be famous for in your circle of friends and your circle of peers?

All right, give it a moment. Think about it, push pause, write a few notes down. What do you want to be known for in 10 Yours. Okay, that's not as easy as it sounded, was it? Alright now go to your worksheet, your personal branding worksheet, get it out. And let's go to section number one under consider your ambitions.

And number one are the same question for you in 10 years, what do you want to be known for? Can you write that list that you were just now creating? Can you make a few notes write a few sentences in this box. Now, go ahead and push pause so you can finish this section and then we'll go on to the next one. So now that you have an idea of what you want to be known for in 10 years, I have a sentence that I want you to try and complete as best possible. Now, my example here is from a man named john as you can see up here, but we want to make this person actually you instead.

So I want you to do this. Let's do another thought experiment. I want you to imagine that you're at a dinner A party or you're meeting someone for the first time, and someone is introducing you. And while you're being introduced, what would someone say? while introducing you to another person? How would someone introduce you to this other person?

Now the example appears you can see, it's like saying, Hello, this is john, he is known for something. He has accomplished something. If you want to talk about something, then you want to talk to him. So imagining that this is now not john, but you instead, how would someone introduce you to another person? What are you known for? What have you accomplished in 10 years?

What do you specialize in? So if someone wants to talk to you about a certain topic, then you're that go to person that they want to get information from? We have these three blanks, I want you to try to fill those in as best possible. So let's go back to our work. worksheet and under number two, scroll up a little bit. Using some of the answers above, complete the sentence here.

Again, this is your name, put your name here, please. He or she is known for what he or she has accomplished. What if you want to talk about something specific your area of expertise, then you want to talk to him or her. So you have four areas I want you to fill in. The first one's super easy, right, just your name. But the next three, take possibly a little thinking.

Go ahead and push pause now and try to complete this section as best possible, but don't think too hard about it. You can always come back and change it later. Actually, you probably will change it more than once as time progresses. Fantastic. Now you have a clear idea of your ambitions, especially today. 10 years from now.

So to recap what we've talked about, I asked you, how do you think others perceive you at the moment? And then we talked about how do you want to be perceived? How do you want or what do you want to be known for in 10 years? And finally, what would someone else say about you when introducing you to another person? Okay, so that was part one, considering your ambitions. Let's get ready for part two crafting a brand statement.