Step 1-4: Polling potential customers

Build Winning Courses! Step 1: Analyze
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Transcript

Step one, lesson four, polling your audience. Here we are again. did you stop? Did you take a little time to think about the question of your market and how you know you've got a valid market. Now, if you just want to build a course, because you want to build a course you want to learn how to do it? Well, that's fine.

Building winning courses will help you with every single course you write whether or not you're doing it to make money, whether or not you're worried about your market. You should however, think about your market, your competition and how you know it's competition to position your course properly. If making money is part of your goal. Have you polled people who might be interested in your topic? Who have you asked, and how in terms of interest in the topic you're teaching? Have you done any Facebook polls among your friends?

Have you gone out to LinkedIn or other social media sites and polled to see who might find it useful? Have you been To create some interest in the course that you're doing so that people begin to think about investing in it. Who have you asked? And how stretches you a bit Have you work on how you're identifying who your potential market might be, and what they want based on what you're telling them about what you're doing. The basic structure for every poll is which would you prefer? Or which X would you prefer?

With either two or three options following it? For example, what link the PLAs do you prefer? 20 minutes 30 minutes an hour. This allows you to offer your potential market a lot of options, or I learn best by seeing, hearing or doing which tells you the kind of activities to use in your courses. Another structure uses I believe x is why I believe vegetables are healthier, for example, yes or no. These are simple ways to polish To make sure you know what your market wants from you as you develop your course.

Another type of polling is to ask someone to order or sequence a set of statements. For example, you might have an idea of what you think people want or need to learn, but they might be able to give you some fine tuning about what's most important important to them. And what is most important to them is what they're willing to pay for. So number these objectives or sequence these items is another way to pull. Some engines allow this some don't. Whoa, whoa, Nelly, stop and use your workbook writing at least three polling questions to define and clarify the need for your course.

Once you're finished, you might want to take a little time and look at your work so far, and lessons 123 and four. Now Now you've got some sense of why you're doing this course, what you want from it, what you understand the market to be and now you're taking a look at fine tuning from People you believe like be your end users. Good work on lesson five

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