Action Steps - The Psychology Of Digital Information Product Creation

Marketing Psychology Masterclass The Psychology Of Digital Information Product Creation
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Transcript

In order to carry positive action, we must develop here, a positive visual, Dalai Lama. Alright, enough talking, let's actually do something. Welcome to your action step lecture. Your job right now we need to identify a topic for an online course information product that will have the highest positive impact on your business in terms of marketing, and customer satisfaction. I don't know your business, but here are some questions that you can ask yourself. Number one, do my current customers use the full potential of a product or service, you can explain how to use your product in the most effective way.

Number two, what fears do my prospects experience when they think of buying my product or service? You can address these fears with a short high quality video course. What are the top three questions my prospects and customers asked about my product or service. If you have a FAQ section great, but you can also consider answering these questions via educational videos. You can come up with even more questions yourself. The important thing is this, find the highest leverage point and apply this concept, Facebook and Adobe do it.

Why wouldn't you? After you've identified the topic, go ahead and write an outline. If you don't know how to create the videos, this is not an excuse. Just tell me in the comments and I'll add more lectures explaining from A to Z how to create video lectures. If you have any questions, please do ask. I'm here to help.

I've created a Facebook group where we can discuss ideas and help each other out so make sure you join it. Thank you for watching and stay purposeful

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