Action Steps - The Psychology Of Pricing

Marketing Psychology Masterclass The Psychology Of Pricing
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Transcript

We've said enough, now it's time to take action. Welcome to our action step lecture, I showed many pricing tactics that you can use to boost your sales. Of course, that doesn't mean you should use all of them. Plus, not all of these tactics might be a good fit with your product or service with your business in general. However, one thing that you can do for sure is to apply the framing effect. Yes, you need to get creative.

Think of a comparison that you can make. So it's easier for your prospects to understand the value of your product. The majority of people are not good at understanding value. That because the term is too abstract, your job is to show them very clearly what your product or service can do for them. Again, you talk in terms of their interest. When writing copy, remember this phrase, it does wonders Hear is the phrase, that means use it.

Don't just throw a bunch of gold features. Tell them what these features mean. It's one thing to say the car has air conditioning, and quite another during the summer, you will be able to drive your car with the windows rolled up in perfect temperature inside the car. You won't be sweating anymore, you will be driving comfortably during the hottest days during the summer. You got my point, right. Secondly, I really want to encourage you to think about your product line.

I've asked you already but I'll do it again. What products can you add to generate higher income? Do you have a low dollar offer? What about your high end product? After you watch this video, please take some time, grab a piece of paper and a pen and start jotting down product ideas while you do Think about alignment. Everything has to be one sequence.

And lastly, take a look at the top pricing strategies we discussed in your current price if your main product or service, is there room for improvement is the timing when you present your price, right, there is a chance that doesn't apply to your product, but still, do you have a pricing table? Can you implement the decoy effect? Does your price ending nine? And most importantly, do you make excuses or shy selling or self empower in self we would call figures. Very important questions here. Please consider them.

Remember, this is an action step lecture. It's very important to take the first step right after you finish watching. So do me a favor, do yourself a favor and take action now. Thank you for watching and stay purposeful

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