Introduction To The Section And What To Expect

Marketing Psychology Masterclass It's Time To Build Some High-Performing Funnels!
12 minutes
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Transcript

Hello, and welcome to this new section of the program. I would like to congratulate you one more time on getting up to this point. You you've done an amazing progress. And throughout the course we've covered a lot of ground a lot of theory, but I would like to help you with the implementation as well. And this is going to be the purpose of the whole section. All of the videos from this section will be focused on helping you building a funnel.

And what I mean by that is we're gonna dig down into the technical details. And of course, this will be for non developers this will be for marketers like you and me. And to achieve that. I'm personally using a WordPress plugin that allows me that helps me to build marketing funnels easily without a web developer without webdesigner Okay, and that plugin is called thrive architect. So the company that offers the plugin is called thrive teams. And if you go to the bonus section of this course, you will see the link that you can go and access and check out their products.

You should also know that this is an affiliate link meaning if you make a purchase through it, I will make a commission. So when you click the link, you will land on their website and then you may want to go to our products and you will see all their products so I want to underline this one more time. All of these products are WordPress plugins, meaning if your website is not using WordPress, they will not work so you don't need to. You don't need to buy them you cannot use them you can use them only if you have a WordPress site. So the plugin I'm talking about their first plugin the flagship plugin is thrive architect. This is what they use to build funnels.

Now, if you decide to invest in this plugin, it's a one time fee as of right now, but they also offer a subscription that allow you to use all of their plugins for a really cheap price. If you decide to use them, you will have what's called product tutorials for each of their plugins, right? When you click product tutorials, you will see the plugins you have access to. I bought those two and a team from them. And what about let me show you about thrive architect. They have an intro video here.

And basically they give you the tutorials you need. The tutorials you will learn from in order to use their plugin most effectively, right. So I'm not going to be spending time on showing you these details because it's best to learn it from here. The purpose is I want to show you how to think strategically Like a marketer how to craft your funnel, and then using this plugin this tool just to build it to make it life right. Now, I would like to show you a little demonstration here. I'm inside my WordPress website in the admin dashboard, and I've created a brand new page just to show how it works.

When you install the plug in and activated, everything you will see launched thrive architect, when you click it, you will open the page with the plugin. And now what you can do is you can edit, insert and edit certain elements for that page. For example, this is the default one but what I really want to focus on here is and of course that's my favorite part is the templates they provide. Take a look at default templates you can use to see how many templates they have. And you can you can choose Any of these with just a few clicks and edits to match your branding, right? The design of your website if you will, and then you can have it live in a matter of minutes virtually.

Let me give you an example. What about this one right here? Okay, when you click it know how that's the name and these are all of the pages from this particular set, what about this one? Okay, launch image sales pitch perfect choose template. Now prime architect is going to load that template and then we will have the ability to change everything and when I see everything as if 100% of the elements you see you will be able to change. It is still loading.

Okay, great. So this is how the page looks like. Okay, good. Now what you can do You can hover over the elements and you have some options here you can duplicate the element if you want, you can delete it, you can move it around. Right But as I said these details you will get from the thrive University on the product tutorials, right? But again, I just want to show how easy it is to change everything.

Take a look. The possibilities are simply amazing. They have so many options now. You may want to include some additional elements on this page. Or you can you can of course remove some and add some. So to do that you just hit the plus button add element.

And here you go. You can search an element for example, let's try money back guarantee. Okay, you want to include this element, drag and drop. They give you many templates for the money back guarantee. This is just awesome. Okay.

Okay, here you go. That's the money back guarantee. Perfect, you can edit it, you can insert your text and so on. And after that you save your work in when you hit publish, and then view page. Here we go. It's ready.

It's ready to go. Live. And of course, this is a very quickly and just scratching the surface demonstration. But in the later videos I'm going to show for example how you can connect your email autoresponder how to connect the pages to go from one page to another, and so on. Now, I want to mention an important point point here, thrive architect, this is just a tool, okay? But in order to build a funnel, first you have to map it out.

You have to have it in your mind and in ideally on a piece of paper and know what you're doing right. So how do we know what funnel to choose? Will well you can choose. There are many funnels that exist, but what I would recommend you do is go to your competitors and try to figure out their process. Okay, see, join their email list. For example, try to buy their product If it is not an expensive product, why not just buy the product?

Record the process? Use a screen recording software, there are free scripts for screen recording softwares and record the whole thing. You will be able to see the squeeze page. Is it a one step two, once one step squeeze pages, it's a two step squeeze page are their upsells. How many upsells? Are there?

Are there any additional bonuses? What's on the thank you page is the link to a face group Facebook group or what is it right? So go figure it out. You have to have this and why why did they mention go to your competitors? Of course the most successful competitors you have is because they have done the testing for you basically. Okay, so you don't have to reinvent the wheel.

This is a very valid, very, very important point because to come to, to come to a stage that your funnel performs at a really high level. You will have to do a lot of testing. right that's inevitable and spying on your company. or so, so to speak is a good way to have a is basically a way to have a good start, okay. And once you figure out the funnel before, again, start using the trifle architect and try linking some pages, you have to map it out. Now, I have one software that I'm using here.

It is web based that they use to build my phone. Now, of course, I have a few but this one is free. This one is easy, and I want to show you just very quickly how to use it. It's fun analytics.io I'm not sure if I pronounce this correctly, but that doesn't matter. I may give you the link. And I think they may have a paid version or not.

I'm not affiliate affiliated with them. I don't get any commissions, but just it's very, very simple and easy to use. Let's show what I'm talking about. So you have different folders here. For example pages, okay, you click on pages, and as you can see you have generic download, opt in there. opt in.

Okay, this is the this is the opt in page. Great. What do we have after the opt in page? Well, let's say we have a sales video, right? We have a sales video, then we connect the two pages. So we know what's going on.

And after that, on the sales page, we may have, in fact, after the sales page, we may have, we may have an upsell, right? So we have an upsell. And then we have a thank you page. It doesn't matter. Now, how are we going to drive traffic weekly, the traffic folder, and maybe it's going maybe it's going to be Facebook, I want Facebook, whereas Facebook is right here. Okay.

I'm on Facebook. So I'm going to be driving traffic download this way. I'm going to be driving traffic from Facebook to this opt in page. Okay, maybe I want to include Instagram, okay. That's also very, no, I'll make that connection to Instagram here. Okay, you have other actions that you can that you can play around Maybe if you're closing on the phone, you can do a phone call here.

And the whole idea is to have is to Cavite mapped out so you know exactly what you're doing. And after that once you can save it on your on your computer, open it and start building it with thrive architect. Now once your funnel is ready to go live, one final point, please, please, please always, always test your funnel system yourself, okay, testing yourself because sometimes the whole funnel is ready but just forgot to integrate your email service provider for example, on the opt in page, okay, or maybe your checkout checkout cart, something's wrong with it. Just as a rule of thumb, always test your funnels was they are life. Okay, this is going to be the end of this video. Thank you very much for watching.

I do believe that the whole section is going to be interesting for you because it will give you It will give you this hands on knowledge and experience that will help you build your marketing funnels. And after that, test your marketing funnels and do changes, improvements iterations really quickly without having to hire a developer or a web designer. So you are going to love it. Thank you very much again for watching and I'll see you in the next one.

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