Quality content your competitive advantage. A master influencer does not create crappy content in mastery influencer creates high quality content. So your information product has to be of exceptional quality. And that's the topic of this lecture. quality content will become your competitive advantage. Before we start, we need to be on the same page what quality means, quality has two aspects.
The first one is the quality of the information you present your ideas, concepts, etc. And the second one is technical, the design of your presentation the images you choose the colors, and most importantly, the quality of sound. quality of information means that your customers will achieve the results they want when they apply the information when they put it into practice. In this sense, you need to be teaching concepts, techniques and strategies work in can be applied. And I know this sounds like common sense, but it's important to talk about it because believe me, in addition to a teacher, I'm also a student and I've gone and I've gone through a lot of courses and premium programs. I've seen all kinds of content from exceptional quality to total crap.
You cannot achieve sustainable growth, leadership in high level of influence with poor quality information. You cannot achieve sustainable growth, leadership in high level of influence with poor quality information. What I call technical quality means first and foremost, the sound quality of your voice. Don't use the microphone of your laptop to record don't use cheap $3 mics invest in a USB high quality USB microphone. For example, the one I use right now is blue by Yeti. It's around $130.
In the past, I used Eric Mike ah Which was around $100. Both mics provide you with the sound quality you need. Now listen. If the technical quality is poor, the quality of your voice, people will perceive the quality of your information is being poor as well. You can ask journalists people working in television, they will tell you the same next design. Don't use the default PowerPoint templates for your presentation that decreases the perceived value of your content.
It doesn't look special and unique. YouTube is full of videos with these templates. In fact, it looks cheap. The best way to go is to buy a high quality template and tailor it to your content and needs. You will be surprised that you can buy high quality custom PowerPoint templates for 15 or 20 bucks. These are usually made by designers with years of experience high quality content many satisfied customers and prospects you cannot play with that your focus must be on World Class quality.
This is how you will win and become the go to expert in your industry. High quality content also means that you can charge premium price for your information product, if it is paid, if it is free, the benefit is that people will think, Hey, I saw the quality of the free product. It's great, it's fantastic. I cannot imagine what the quality of the paid product would be. I'm gonna buy that. Another benefit is the positive feedback you will receive from your clients and your prospects.
This will boost your social proof and will automatically attract more and more people. We'll talk about social proof in the conversion section. In the past, you've heard that content is king. Well, things are changing fast in the digital arena. Now I would say superior quality is king. Let's recap number one, a mastery influencer creates high quality content.
Number two quality has two aspects the quality of the information you present in terms of delivering desired results and the technical quality sound in design. Number three, you cannot achieve sustainable growth, leadership and high level of influence with poor quality information. Invest in a good USB microphone in premium PowerPoint templates. Number five, the new king is called superior quality. Thank you for watching and stay purposeful