General recap the psychology of your marketing funnel, you've completed the fourth section of the program, the psychology of your marketing funnel. Before the recap, I want to say that I'm sharing the best of what I know from the Modern Marketing World. It took me years and thousands of dollars to learn, and more importantly, to siphon the marketing information out there. The reason I'm saying that is because I want you to think about the progress you've made so far. And I'm not trying to incorporate the psychology of small wins here to make you feel a certain way. No, not even close, am sincere.

You've really made a great progress. And now you have the ability to start and develop an online business and proud of you. Let's recap the section. What is a marketing funnel? Think about your marketing funnel is the journey your prospects in Barco from their first visit with you all the way to purchase from you. Number two, broadly speaking in your funnel, you identify a problem.

You provide information for free that would help solve a problem, or a series of small problems and you sell your product or service is a complete solution. Number three, top three goals of your marketing funnel, building a relationship with your prospects showing your expertise in generating sales. For Estrada technology, you need web pages email autoresponder, in an urgency to five s for the content you need a lead magnet pieces of free content and a sales video. Who are you serving part one, you identify your ideal prospect in use the right language to communicate with them. The more you know about your prospects, the better you can help them achieve their desired results in respectively, the more money you will make. Number three, ask the question, what is the biggest problem a prospect has in terms of achieving their biggest dessert outcome?

Number four, don't do well guessing here, do research, find out where your prospects hang out forums, social media groups, etc. Retrieve using comments about the products they buy. Number five, identify the stages your prospect has to go through in order to achieve their desired result. The first stage is great for your lead magnet. Who are you serving Part Two? Number one is the marketer.

You have to be aware of the demographics and psychographics of your ideal customer. The demographics include age, gender, occupation, income, nationality, and so on. The psychographics include wants fears, aspirations, desires, In values for the best way to get that information is to personally interview representatives of your target audience. Don't ask your best friends to give you an opinion on a topic they don't know anything or very little about. Five. Look for similarities and commonalities in the people you interview.

Use that information to create what's called a customer avatar. You can even give that avatar name Bob for example. Keep in mind when you create a product for him, or when you create advertising campaigns. What is a high converting squeeze page? a squeeze page is a landing page that has one purpose alone to capture email addresses. As per first name in email only if your business model allows that keep your squeeze pages simple.

Use catchy headlines inject curiosity in your headline in bullets. Include a visual representation of your lead magnet or your ethical bribe. Have a strong call to action tell visitors what to do. The emphasis must be on your call to action button, make it stand out it has to be big noticeable impossible to miss a two step opt in process has proven to increase your OPT in rate. lead magnets. A lead magnet is a piece of information that you offer in exchange for an email address.

The very purpose of a lead magnet is to generate or attract new qualified leads to your product or service to your business. Basically, number three, your lead magnet must be aligned with your main offer. Otherwise you're wasting time and money. For the most important aspect of a lead magnet is the promise or difference Hook. your prospect should say yes, I want to learn more about that or I want to have it. Five, the medium of your lead magnet is much less important than the promise or the hook.

Six most common formats are video, PDF and audio. You can offer videos, checklists, ebooks, toolbox a resource list reports, cheat sheets, swipe files, templates, Mind Maps, blueprints, case studies, mp3, mini video courses or email courses. subscribe to my newsletter or free trials are not lead magnets simple marketing funnel, you simple marketing funnel for selling products with the price tag under $100. Number two, you send five emails number one is introduction. Number two value number three value plus a soft sell number four value plus eight Soft sell again. In the more five hard sell, this is where you hit with urgency.

24 Hours left or 48 hours left. Three. Don't forget to add urgency to the funnel or it won't be as effective as it could be. Number four, use a single opt in, if possible. The first email of your marketing sequence, introduce yourself and what you do deliver you lead magnet. Don't people to make sure they're getting your emails and actually show them how to do it.

Ask questions. This is a great way to learn more about your ideal prospect your ideal customer later on. You can use these pain points in your sales pages or videos. The value based emails of your marketing sequence. The purpose of a value based email is to provide value. Educate your leads, and show your expertise give them what they want, but teach them what they need to know what they need to learn.

Include the link at least three times in your email if possible. Make your email easy to read. In use short paragraphs I personally use 400 pixels with the secret formula behind videos that sell. Number one, talk about the main benefits your product delivers. Number two, tell you a story. Three social proof in your own results for making the offer in provoke desire.

Five features and benefits with the focus on what these will do for your prospects. Number six bonuses, seven money back guarantee. Eight reveal the price nine call to action 10 urgency 11 surprise bonus This is optional as you can remember. 12 recap the offer in again, call to action. One more time congrats on getting this far. By now you might have any questions.

This is absolutely normal. For that reason, I advise you to join our Facebook group where we discuss problems, share ideas, and help each other out. Talking about help, would you take a few seconds of your time and write me a review? I'd really appreciate it. And it will be of tremendous help to me as an online instructor. You know why I'm asking you right?

Of course you do. You're a professional digital marketer. Now, I'm asking because they want to increase the social proof. Thank you in advance. My name is Vadim Morocco. And remember, stay purposeful