All right, congrats, you've done a great job. So far, we've covered the core elements of a successful sales video, the foundation grabs attention, your introduction, interest, desire, objections target audience in a call to action. Now what we need to do is to add some of the weapons of influence from the second section of the problem. These are urgency bonuses, social proof, risk removal, framing when you present the price, and after that, when you do framing after you present the price, this is also called. Besides reframing, it's also called price justification, right? In a discount.

Now, as I've said, you may want to include some of these weapons of influence, and not all of them. Again, that would depend on the product you sell and the price range. Now let's talk about the logic of the order now. First, we start with the news. attention grabber. Nothing unusual here, then you introduce yourself.

The purpose of this is to build credibility, and to be super relevant to the offer. Now, before you go to the intersection, you might want to include a bit of social proof that that will go along with your introduction. Then we go to the interest part is, you know, this is where you write a lot of benefits of the product in the form of bullet points usually just before before you start with the bullets you introduced your product. For example, hey, this is the name of the product. It consists of five modules and now let's take a quick look at each of them and what they will do for you. This is something that you will notice when you watch the videos I've provided as examples.

Right after you arouse the interest in your prospect you create you have to create desire for the product. Next weekend, reveal the price or what's better at bonuses please do not skip the bonuses as you already know they sweeten your offer and they will be prospects who would buy because of the bonuses for that reason we do the bonuses first we increase the value of the offer and then we reveal the price. Now since we've pumped the value of the offer, we can reveal the price. As you can see everything you're getting today is worth $8,445 which is a great deal considering the results you're about to achieve. But because you are special, I would like to offer everything that we've talked about today for just one single payment of 997. Okay, number eight, then you do your first call to action.

This is a detailed call to action as we've talked in the previous video you need to have multiple calls to action, but the first one is immediately after you reveal the price. Right after you reveal the price It's good to back it up with a 30 or 60 or 90 days money back guarantee. Basically, that's the first objection, you are eliminating here. What if it's not for me, right? No problem, just write one word email cancel, and you will get 100% of your investment. After that, you may want to kill more objections.

These are relevant and specific to your target audience. Now it's time to call out the target audience. Again, this product is for this product is not for Don't worry if the prospect is up to this point of the sales video. They know this product is for them, but you're just reaffirming it. Also, it gives you an opportunity to do another call to action 12 then you do the urgency. Why should they act?

Now? That's the question. Maybe the price will increase in X number in X number of hours or x days. Or bonuses would go away or you're closing the offer all together, or whatever, you have to include urgency and you have to have a reason for it. After the urgency, do another call to action, click the button, go to the URL, etc. If you have a fast action bonus, you can include it here.

This is great for webinars. If you enroll in the next 10 or 15 minutes, you will get this bonus award $2,000 that sweetens the offer right. Next, you recap the offer mention all the bonuses do this with bullet points, in short, the total value they're getting and what they have to pay. So there is a clear contrast and it communicates directly to the old brain. Okay, so I pay $1,000 but I'm getting valid for $10,000. That's a good deal.

I don't have to think hard about it, because I'm obviously getting way more value in the price and pay okay. And finally, you always always, always want to finish the video with a call to action. Thank the prospects in direct them to take action. This is a serious structure of a sales video that can do a lot of sales for you. So we combined the core elements plus the influence elements. And that's the result.

I believe now you understand why we ordered the elements in such a way and what's the logic what the logic behind the order is. I also believe that now you're able to write highly effective sales scripts. And that makes me very happy. In the next section you will discover how to record in produce your video so it's ready to go and start making sales for you. I also believe that you did some writing as you were going through the program pre please go ahead and complete yourself script if you haven't done it already. already.

Also if you need more examples, for example, you feel you feel stuck somewhere. Some of the elements you don't have a clear idea how to go about it. Don't worry, just shoot me a message right? Use the discussion board and I will gladly address your concern. And I may include more examples if needs be right. So thank you for watching and stay purposeful