I want to give you more insights on how to identify your ideal prospect. Many entrepreneurs, especially in the information, business, create and launch products that solve specific problems, these entrepreneurs had themselves. Is this the case with you too? Did you have a problem that you solved successfully, and you've created a product or service that would help others solve the same problem? If this is true, that's a big plus. Because you are your ideal prospect.

I don't want to confuse you. But this is important. And if you think about your journey and how you solve that problem, you will come up with insights that you can leverage when you do marketing in general. For example, if you lost 30 pounds and you feel grateful of energy and confidence in you teach people how to do the same. You know how bad it was to be 30 pounds overweight. You remember how low your self esteem was in all kinds of pain points that you can hit in your marketing messages.

In fact, you can even tell situations you were in or stories in your ideal prospects would relate to these because that sounds like me type of thinking that would lead to building trust, and the more people trust you, the more they will buy from you. And this is important because besides knowing the demographics of your target audience, such as age, gender, occupation, income, nationality, and so on, you will have to be aware of the psychographics as well as the psychological characteristics of your target audience. And these are ones What does your prospect warm to achieve? desires? What does your prospect desire? Feel What keeps them up at night frustrations?

What are the activities or circumstances that frustrate your prospect? aspirations? What does your prospect aspire to? values? What are the non negotiable values of your prospect from the most important downwards? Now, do you understand why I told you, it's a big plus?

If you are your target audience, your ideal prospect? You can think about the answers to these questions and trust me, they will be very similar to what your prospects are thinking and experiencing. In many cases, however, we are not a representative of our target audience. That's normal. How would you go about identifying these demographics and psychographics? Well, here's what I do.

I talk to my clients and I ask questions. I am blessed to have thousands of students and lots Have premium clients because I communicate with them. And I learn a lot about who my ideal prospect your target audience is, and the problems these people face. If you don't have thousands of students, what you need to do is just interview several people from your target audience, and you will elicit a lot of valuable information. I think I've already mentioned that when people buy my premium program, we do a 30 minute Skype call, where they ask questions, and I answered them. This is like an orientation onboarding type of thing.

Guess what these Skype visits often go for over an hour, and they ask questions as well. And I listen carefully. I take notes, and I look for similarities. I'm particularly interested in the fears, my prospects experience when we talk about taking action and achieving the result they want. I've learned so much about human psychology and the fears my prospects face and talking about information that it would never occur to me was the case. That really helps me write marketing copy that relates to the exact people I want.

And when I see do interviews, I don't mean interviewing to three people. And that's it. To really get insights about your market. You need to be talking to a lot of people from your target audience. I hate when I say a lot of people, what does this mean? It's too abstract.

Let's get specific. I'm talking about five to seven people per week for one to three months. That would really give you good, great insights. And you don't have to do one hour interviews. When you prepare questions. It could be 15 or 20 minutes interviews.

I know this can be a time consuming tasks, but it is really worth it. As I've said, you will start Seeing patterns and commonalities, and these are what will help you create the image of your ideal prospect, or what famous marketers refer to your customer avatar. And the two main benefits of doing the research are number one, you will be able to create the right product or service for the right audience. In number two, you will be able to create effective advertising campaigns. In other words, you won't be spending money on ads that show in front of the wrong audience. I hope you understand how serious this is.

Let's recap. Number one is the marketer. You have to be aware of the demographics and psychographics of your ideal customer. The demographics include age, gender, occupation, income, nationality, and so on. The psychographics include once fears, aspirations, desires, and values The best way to get that information is to personally interview representatives of your target audience. Don't ask your best friends to give you an opinion on a topic they don't know anything or very little about.

Number five, look for similarities and commonalities in the people you interview. use that information to create what is known as a customer avatar. You can even give that avatar a name, let's say Bob, key Bob in mind when you create a product for him, or when you create advertising campaigns. Thank you for watching and stay purposeful