Who are you serving? That question consists of only four words. But honestly, this is one of the hardest questions people who sell products have to answer. If you have a perfect understanding of your target audience, I really want to congratulate you. If you're not perfectly aware of your target audience, we will have to do some work here. So let's get started.

Chances are you sell or we'll sell a product or service that is designed for a specific group of people whom we call your target audience, your ideal prospects, if these people are to buy in use your product. That's because they have a problem they have an unmet need. When you define exactly who your target prospect is, you will be able to communicate to those people using the right language for example, If your target audience is people over 45 us veterans, and you approach them saying, Hey, what's up, dude? As you can imagine, that wouldn't be perceived very well. I know it's a funny example on a very low level. But when you don't know your target audience, you are prone to do such mistakes.

When we talk about list building and email subscribers, keep in mind that we are talking about real people just like you and me. These people have problems. They have desires, fears, dreams, and so on. as marketers, our job is to help these people solve their problems. And as a reward, we get paid simply said, you cannot help someone you don't know. Plus, when you know who you want to serve, you would create your marketing in a way that attracts exactly these people in repels people who are not your target audience because there is no Use building a list just for the sake of its size.

Guru say, money's in the list, the bigger the better. Well, I will have to disagree here, you should focus on building a targeted list of people who are interested in what you have to offer people who will open in read your emails, people who will take action. And what do we mean by saying create marketing in a way that attracts the right people? Well, we'll talk about creating your lead magnet in your lead magnet, and the copy you use on the squeeze page will be what determines the people you attract. A good starting point to define your ideal prospect is to answer this question. What is the biggest problem my prospect has in terms of achieving their biggest dessert outcome?

What is the biggest part Problem my prospect has in terms of achieving their biggest desired outcome. Needless to say, when you try to answer this question, think in the scope of the market or industry you're in, because people have many problems. But if you sell dog training programs, and when you ask that question, you'd be thinking, for example, about the relationship between the dog and the owner. If your market is growing tomatoes, you need to think about what the biggest problem might be related to growing tomatoes, right? It would really help to pretend that you your prospect and think from their perspective, if I were in their shoes, what would be holding me back to achieve the desired outcome? But here is the thing.

Do not do wealth guessing. Instead, do research. Where can you find information About your ideal prospect in the good old forums, maybe social media groups or communities out there subreddits with thousands of people in your market, you've heard about reddit.com, right? If you haven't, go ahead and check it out. Here is my favorite place to look. When they do such type of research.

I go to Amazon, and I find the top ebooks in my market and I spent a good amount of time reading reviews in taking notes. Because this is where you will get priceless information. You will start seeing patterns, what people like and dislike, what they would like to see improved. Three and four star reviews are best for you to elicit information that would help you create a better product or service for me because I sell information. Amazon works best when doing research for you. It might be a different marketplace where you read reviews of the products your prospects buy.

For example, research shows that one of the biggest problems people who want to start online businesses have is that they experience information overload. They are overwhelmed. And for that reason, they don't even start their businesses. After you've identified the biggest problem your ideal prospect have in the particular market. Now it is time to ask yourself, How can I help them now, usually, to achieve their biggest desert outcome, your prospects will have to take a few or several major steps. Identify the first step and provide your prospects with a solution.

We're going to do this with your lead magnet. Actually, this is one way to create a lead magnet we'll talk about other other ways as well. I don't want to make this sound complex. Think About the problem solution pack. They have a big problem standing on their way to the desired outcome. You have the solution and you lead magnet is about helping them.

Taking the first step. Let's get back to the example of the would be entrepreneur would be business owners. Since you know their biggest problem is information overload, and your prospects are overwhelmed. And that's why they don't get started. It will be smarter view to offer a detailed step by step solution on what is required to start their online business. Let's say they need three things.

First, a website second, a lead magnet and a squeeze page third, an email autoresponder again, you teach them how to do that precisely. And that's how you solve the first step or stage of the problem. The second step might be driving traffic to the squeeze page and building an email list. The third step might be be creating and launching a product etc. My point is think about the different stages your prospect has to go through in order to solve their biggest problem in the scope of your market. Okay, let's recap.

Number one, you have to identify your ideal prospect in use the right language to communicate with them. Number two, the more you know about your prospects, the better you can help them achieve their desired results, the more money you will make. Number three, answer the question. What is the biggest problem my prospect has in terms of achieving their biggest desired outcome? Number four, don't do well guessing here. do research.

Find out where your prospects hang out forums, social media groups, etc. Retrieve using comments about the products the by number five, identify the stages prospect has to go through in order to achieve their desired result. The first stage is great for an ethical bribe or lead magnet. Alright, in the next lecture, we will talk more about identifying your ideal prospect. Thank you for watching and stay purposeful