Your guarantee. Nowadays it's very hard to see a successful product that sells very well which doesn't have a money back guarantee. That means the question is not will you use the money back guarantee? The question is how to present your guarantee in a way that will help your prospects take action. What do you see Money Back Guarantee? a money back guarantee is nothing more than just a risk removal device.

Why should you use a money back guarantee? Well remember this there is some kind of risk involved in every transaction. There is some kind of risk involved in every transaction. Your task is to remove any obstacles your prospects face, in their way to purchase. Here are some objections your prospects have what if it is not my size? What if I don't like it when I see it in person.

What if this product doesn't bring the results promised in the description and so on? There are questions you will have to address and in money back guarantees a very powerful way to do so. As I said, Every good sales page has a money back guarantee. How long should my guarantee be? Honestly, there isn't a one size fits all answer here. It would be correct to say to look at what the guarantees in your industry are.

If your top three competitors offer 60 days money back, it's no brainer. You can do that as well. If they offer 90 days and you offer 30 days, I suggest you just a little and prolong your guarantee. Don't be afraid to do that. And we'll tell you a secret. Some tests have shown that the longer your money back guarantee, the fewer refunds you will have which is counterintuitive, but that's the fact.

The psychological aspect here is that when your prospects have only 30 days, they might feel a bit pressed pressed for time, they might feel pressure. Whereas, if you offer 90 days money back guarantee, they are more relaxed in the know, there is a lot of time to think about it and make a decision. But again, two things are very important here. Check the guarantees in your industry. And the second thing is the nature of your product. If it is a digital product, it's recommended you give at least 30 days.

Let's talk about the advanced tactics here. Risk removal is great. Yes, it will help you increase conversions. But what's even more powerful is called risk reversal. You're going to have to be careful with this one, because quite many scammers have used it an ethically for example, if my product doesn't do that and will triple your money back. And then you never receive that because there are million conditions attached.

You might consider another approach. How about this? A 60 days money back guarantee, and you keep the product. That's powerful, isn't it? Don't worry if you sell digital products you can afford that. It's very important to see how easy it is to get a refund.

For example, here's what I did. What immerse 30 days money back guarantee zero risk. And before I tell you about the price, let me first tell you that you get 30 days money back unconditional no questions asked guarantee. During that period, you can watch the main course and the bonus courses. You can implement the strategies in see real results. I'm confident in my program and I completely understand that everything is online.

And if you sign up now you can download or steal all of the material in the gain request through refund. I know you're not going to do that. But I want to make it clear that this offer is literally of no risk to you. The bottom line is, I don't want your money if you're not satisfied. And I'm not just saying that they really mean it because this has always been the case, even with my regular training programs I have ever offered. Not too bad.

Ah, well, I won't argue with you. I agree the phrase, I don't want your money if you're not satisfied. It's a bit overused, but still it works. And what's special about the money back guarantee is that it is unconditional. That's the key word here. I won't ask for a millions freezes or proof if they actually took action or not.

However, I'm not saying the best money back guarantees are unconditional. If you know your market well and think that many people will abuse your guarantee. You can always add some conditions. I want to give you one more example. If you're from the United States, chances are you know Zappos. Have you bought shoes from there?

And in 2009, they hit the billion dollar mark in revenue. I believe that same year Amazon bought Zappos but but but anyhow, here is their Guarantee. If for any reason, you are unsatisfied with your purchase from Zappos retail, you may return it in its original condition within 365 days full refund. We will even pay for return shipping. See, this is more than just risk removal device. This is risk reversal device because they will pay for the return shipping.

How about 365 days for a refund? providing the product is in its original condition? Yes, I can really shop with confidence. One of the biggest fears people shopping clothes and shoes online is what would happen if it is not my size. If it doesn't fit, well, don't worry, just send it back and we will take care of it. Great job.

All right, let's recap number one. a money back guarantee is a risk removal device that helps people take action hence, increases conversions. They receive risk involved in every transaction. Don't underestimate that sentence in your prospects mind. The money back period depends on your industry and the nature of your product. The longer this period, the fewer refunds you will have.

And number five, ideally, you should reverse risk not just remove it. Thank you for watching and stay purposeful