When I was studying Gary Halbert, by far, the biggest secret I've ever learned was this. And let me let me quote it for you. It is the deal, the offer, the proposition you're making. That is the heart and soul of great copywriting. When he read that, for the first time, I stopped, I needed some time to process the information, because it was profound. I found what I was looking for it is the deal, the offer the proposition you're making, that is the heart and soul of great copywriting.

And after that I spent month after month learning how to create irresistible offers every so many sales pages, ads, headlines and offers in general that now if you show me as a sales page, give me a bit of time to read it. And I'm going to be able to tell if the product sells will or not. And this is not my this is not the superpower or something. It just comes naturally to me now. Now let me ask you this Is your offer irresistible? Please, please type in the chat box.

Okay, I see yes this can be coming in. Maybe. Right. There is always room for improvement. I like this one. Okay, now let me ask you this.

Do you want to find out how to sweeten your offer? Okay, Jonathan show us please see, Hillier. Alright, that's the response. That's the response they want to see. Let me start from here. It doesn't matter what you sell, you've got an offer and people decide to buy it or not.

And if you have a good sales process set in place, but you have a weak offer, your sales will suffer. This is why you need to sweeten your offer. And by far, the best way to do that is offering not just the main thing, but to create a High Value package, this is what they called the value hammer. As you've noticed, I haven't specified what yourself I said the main thing because it may be a digital information product, it may be a consulting service, it may be software, it doesn't matter. The concept is applicable to any business model. Here is how you build a high value package.

Besides your main offer, you add tools, resources in shortcuts that would complement the main offer and help users get results faster. Guys, tell me Are you are you getting this? Are you getting this is critically important. Let me give you an example here. If you sell fat burning exercises and workouts as the main thing you could add, for example, top three highly effective weight loss that's in addition to the main offer, but what else what else? Another thing you could add five reports on how to overcome psychological barriers when you face we face when we when we try to lose weight.

See how we are building the goal here? What else, you add another component to strengthen the offer? Oh, and by the way, I know nothing about losing weight. I'm a skinny guy. In this example we offer it just to give you to show you the concept, right? Excuse me.

This is why I call I call this tactic the value hammer technique. Because we hammered the value to the main offer, figuratively speaking, and we do that. And we do that until our offers become irresistible. Now, here's an important point, write it down, write this down. People are not good at understanding value. People are not good at understanding value.

And maybe the reason for that is because the term is subjective. What does value mean? In the very same time, people want to make sure that what they buy is worth more than the price they will pay these two critical concepts we need To understand, this is the human nature. This is how our brain works. Probably you've heard the concepts that we have three brains, thinking brain, emotional brain and reptilian brain, reptilian brain. This is the old brain.

It's called that way because this is the oldest one and he's responsible for the decisions we make. Or at least let's say that it has the heaviest impact on the decision making process. And let me tell you this, the number one characteristic of the old brain is selfishness. The old brain is asking what's in it for me? He's asking this question, why should they care? What am I going to gain here?

Let me go back a little. Since we're not good at understanding value. We need to show people the price tag of each item in the package in this will help them understand what they're getting. It will help the old brain see the situation as an option. Unity is a game. He's asking what's in it for me.

And that's the psychological aspect here guys, I told you, we will go much Beyond Marketing Strategies. This is psychology. This is how our brain works. It's one thing to say. When you enroll today for just $97 you will get the fat burning exercises in the workout program and quite another thing to see. Here's what you're getting when you enroll today.

Fat Burning exercises and workouts $97 Dupree highly effective weight loss that plans This is $47 five reports on how to overcome psychological weight loss barriers. This is $57 component number four, this is 114 49 and then component number five, this is $97 total value $495. However, your investment today is just $97. Guys, are you getting this? Are you all getting this? This is the heart and soul of great copywriting.

This is the offer In an, in this moment, the old brain is saying, Oh great, I'm going to get all these things for just $97 and getting more value than the price they pay. And I want to bring one more point here. This concept is extremely powerful, but in the same time, unfortunately, is very easy to manipulate. And some people misuse it. You know, internet marketers Please don't be like Don't do that. Don't be one of those people.

Are you gonna Are you gonna promise me that? I don't come up with crappy bonuses just inflate the value artificially. All right. This is not the point. This is not they wanted to teach you this is not I want you to get from this presentation. This webinar, create an add real value to sweeten your offer increase your sales as a result because this is this what they want for you.