Now, you might be thinking, Weimer, I'm not sure if this will work in my market. Fair enough. Fair enough for that reason. Now I want to show you a few examples how people address the concerns the old brain has. And you might be thinking, I'm going to show you some sales pages from hardcore internet marketers. But I want to surprise you and start with Brian Tracy.

We love Brian Tracy. He's awesome. But he also understands how sales work. Okay, so this hit this screenshot from personal webs from his personal websites. He sells a program it's called the power of clarity. The price tag of the program is $247.

But you're also getting some bonuses, and that's the value package. Here's what you get. special bonus number one, the sounds of positive focus. This is 8495. That's the value. special bonus number two, the life planning process workbook.

This is 3995 special bonus number three, the law of attraction in action This is 2995 special bonus number four. This is double your productivity double your time off. This is 2995 a game and special bonus number five, motivating yourself to peak performance 2995 that's the total value here we have $461 75 cents, but your investment is just $247 Isn't that an awesome offer? instantly? I can say yes, I'm getting more value than the price I paid. That's the key.

The old brain is happy, any tool closest to act. Next example Brendon Burchard. He's in the personal development market. He sells ebooks. Not not just ebooks but books and online courses. And one of his programs here is a high performance Academy the price tag is 997.

But here is the whole offer. Okay, first six weeks of World Class mastery mastery level professional, personal and professional development training. This is $2,000 bonus number one. From what I see you get two free tickets for a seminar. This is $794 value bonus number two Brendan's Private Client 60 day high performance planner $50,000 value. Oops, that's a bit of a gray area here.

Maybe Maybe if you work one on one with him, he could charge you $50,000 but the planner alone Come on Brandon, you can do better than that. Anyway, so bonus number three, the persuasion masterclass $500, both some of for high performers, GPS $297 and bonus number five high performance indicator assessment 197. Is that a sweet offer? Right? It is of course it is. And if you decide to invest, do you get more value than the price you will pay you You do?

That's the that's the answer. And that's the whole point of the value value hammer technique. Another another cool example. Okay, this is the last one being ratios. The guy made his fourth fortune through real estate. He has a real estate business but he's making a fortune now teaching what he knows.

All right. Introducing the real estate Profit System price back 97 but the whole offer includes free ticket to an event $1,495 bonus number one abundance mastery course this is 997 bonus number two, two follow ups with q&a with Matt, this is $397 bonus number three real estate through Facebook course. And here I don't see the price like maybe the info go to put a price tag here, but the total value is $3,886. But your investment is just 997. Now listen, the three examples I gave you. These are not just these are not wrong.

People, these are people generating millions of dollars, they understand precisely how to communicate to the old brain. But now, you know how to do that as well. Tell me Isn't that cool? And you can implement the technique in the purest and most legit forms. You don't need to offer a planner $50,000 planner like Brendon Burchard. Right.

And before before we move on, I'm gonna ask you this, after you've seen the value hammer in action, do you think you can sweeten your offer? Do you think you can communicate the value you offer to the old brain of your of your prospects so they can see yes, even if you and even if you do nothing else on this webinar, but apply just this concept alone. Do you think you can increase your sales guys? Sure. They recently reason why the highest performing entrepreneurship using this concept and the reason is because it works because it works.