Let's take a look at another example. This one is by Nick Stephenson. Starting from top to bottom from left to right. The first thing is the logo of his program, your first 10,000 readers, free video training for authors. This sentence communicates who the video training is for he's calling his target audience. In his case, these people are book authors.

How to find your first 10,000 readers. This is a how to headline very simple and effective because I would assume the main challenge book authors face is not writing the content for their books, but actually selling their books. This is the exact system I used to grow my business from zero dollars to over $1 million in 24 months and is used by thousands of my students worldwide. Very powerful clear sentence here. While reading it, my brain says, Yes, I want to get this system. By the way, why is this sentence so powerful?

Because it is specific, in the absolute numbers here help with that. The exact system I use to grow my business from zero to over 1 million in 24 months. I don't have to interpret anything here. It's so clear. Learn how to grow your audience on autopilot and sell more books and other products without being sleazy. Here is the main benefit, grow your audience on autopilot and sell more books without being sleazy.

I would assume book authors want more sales, but they don't like marketing or sales people and they think to be effective at selling they would need to be like that sales guy nobody likes. On the right we have a short video where NyQuil introduce himself what he does and talk about the benefits of his system. Join 25,000 other authors, your contact details will be kept private, social proof and trust in one sentence, a big noticeable contrasting button, get my free training. As you can guess, this is a two step opt in process feature on and media logos here again the concept of social proof. This free training will show you video number one, two and three with headlines for each video. Some New York Times bestsellers getting results, written testimonials.

This is social proof again, these examples are great because you can see the application of the concepts you've learned in the psychology of conversion section. At the end of the page ready to get started. Here is the call to action. Click the button below to get your free training, you cannot miss it right. Plus, I will send you a free case study that will show you how one author boosted sales from $20 a month to $3,000 a month using this system. Your case study in your first video training session will be delivered straight to your inbox.

Just click the button below to get started. Get my free training. Finally, there is the footer with information about his business address disclaimer, privacy policy etc. And I can see here is not current, it says 2016 now here's what will happen when a visitor clicks D get my free training button. The second step of the opt in process 50% complete. Enter your email address below to get your video training plus case study.

As you can see, he's asking only for an email because he knows that will increase his opt in rate We hate spam and promised to keep your email address safe. Always good to have such a sentence. But if you're using web pages or Insta pages, their templates or have it what's interesting in this 50% progress bar, the psychology behind that is that our brains don't like incompleteness. By the way this progress bar has been split tested. And it turned out that it increased conversions. People have this innate desire to complete things.

And this is the reason why numbered lists get read more than regular paragraphs. Here's what happens when visitors enter their email address. They're taken to a thank you page that incentivizes them to share on Facebook and Twitter that brings additional traffic which is great. Thank you, you're all confirmed in ready to go. Check your inbox for an email with the details in action. pool of minutes.

In the meantime, if you know anyone else who would benefit from this material, use the share buttons below and let him know. The design is consistent with the main squeeze page, which is great. There is a picture of Nick that conveys friendliness. My only remark here is the year at the bottom, it is 2015. If you have a web developer, tell them to write the short code that will always display the current year. So your pages your web pages, don't look out of date.

I want to get back to the squeeze page and show you what would happen if a visitor tries to leave the page. They will be shown what's called an exit pop up. Very smart move here. Want to learn how to get a huge mailing list for free? Get my free ebook. This is his irresistible exit offer.

When you click yes You will see this one more step. Where should we send it? Does this sound familiar? Awesome. Nick has a lot of marketing experience and he knows what he's doing. We can be sure this page converts very well.

I cannot tell you the percent of the opt ins because this page is not mine. But again, we can be sure it's a very good example. Let's recap the main points. Number one, professional design. Number two, enticing lead magnet, a system that can grow your business from zero to 1 million in 24 months. Three solid marketing copy for a big yellow call to action button.

Get my free training. Very good contrast with the blueish background. That point goes under professional design but still number five, a lot of social proof on the page media logos Join 25,000 authors and the two written testimonials six visual representation of what you will get the thumbnails of his free videos. Number seven very strong call to action at the end of the page eight it's a two step opt in process page nine it has an exit pop up these were the main points I hope you enjoyed this video. In the next video we will see another example but this time a one step opt in process squeeze page. Thank you for watching and stay purposeful