General recap the psychology of digital information product creation. I want to congratulate you on completing the first section of the program. I'm a strong believer in the concept repetition is the mother of skill. This is why I always do a quick recap after each lecture, talking about the most important points. Now I want to go one step further and do a general recap of the whole section. Besides the general recap, I've prepared action steps questions checklist, because in this way, we will increase the recall and retention of what you're learning.
After all, you're learning a lot of concepts and it can be overwhelming if we don't take the right approach. But hey, wait a second. Of course, we will take the right approach. After all, we are aware of the full learning styles right? Okay, let's do the recap. Fasten your seat belts.
Every business needs an information product. information products add tremendous value to your business in two ways. First, they can be used as a marketing tool. And second, they can bring satisfaction to your existing customers, too. You can deliver information in many formats, but your primary format must be video, video nowadays is consumed more than ever before. That's why when you hear me saying online video courses or just online courses, I refer to information products, big companies, such as Facebook, Adobe get response and many, many more use this powerful technique, this powerful strategy, there is no reason why you shouldn't use it as well.
Having an online course is not enough quality is what matters most. The Secrets Behind successful product names, your product name has to be clear and understandable. It should include the main benefit result or outcome the potential customers are going to get in This outcome should be desirable something that people want badly. Preferably, it includes a high impact word or phrase such as a blueprint step by step system. And finally, the length of the product name. If you want to purchase a domain, you need a shorter name, a name that's easy to remember.
Next, quality content your competitive advantage. The master influencer creates high quality content. Quality has two aspects, the quality of the information you present in terms of delivering desired results and the technical aspect, sound and design. You cannot achieve sustainable growth, leadership and high level of influence with poor quality information and poor quality products in general. Invest in a good USB microphone and premium PowerPoint templates. The new king is called superior quality The model revealed Teach for behavioral change.
Quality content means content that will help people solve a problem they have or achieve a result they want. True learning is a positive change in behavior, using a model to create content that will facilitate the learning process and help people to take action. ape stands for accurate, practical and exciting communication mastery for learning styles. People learn in different ways and have preferred learning styles. To increase the level of influence we have we need to communicate to all learning styles. According to David cope, four learning styles exist for simulating conversion diversion and accommodating these learners ask very specific questions, why, what how to and what if.
It is highly recommended to apply the concept of learning styles into your information. marketing messages. As for the marketing messages, you'd need to use copywriting frameworks. But it's a good idea to keep in mind the learning styles as this will change the way you express yourself. Try to apply the concept on many levels information product section lecture when it is applicable. Of course, this is a framework for your content to increase the value of your ideas by 10. naming your ideas and concepts is by far the most powerful way to increase their perceived value.
Examples are the eight model, health marketing, the serialization method and conspicuous consumption. People learn by connecting something they do not know to something they know this is not obligatory, but if you can come up with an abbreviation that is meaning you will increase significantly the chances of people remembering your concept. High Impact words apply here as well. So you Use them methods system blueprint step by step, etc. Another benefit of creating names for your ideas and concepts is that people become curious about what your method or system is all about. Curiosity is one of the most powerful human emotions and people would go to great lengths to satisfied.
Whoa, that was a good amount of information. And we were just starting one more time. Congratulations on completing the section. Great job. Thank you for watching and stay purposeful