Welcome to the psychology of your marketing funnel section. You're about to learn concepts that have the potential to double or triple your business. You will learn how to sell without being salesy. You will learn how to make people like you. Trust you in buy from you, you will learn how to automate your marketing so you can focus on the points of leverage in your business. How does it sound?
Are you ready? Okay, let's get started. In this video, we'll talk about what a marketing funnel is in why you need one or maybe more. First of all, a marketing in sales funnel are the same thing. When we talk about marketing funnels, I want you to think about the journey your subscriber goals from the first visit they have with you all the way to a purchase. Generally, if we could simplify it To three main points, here is what marketing funnels are all about.
You identify a problem, you provide free content that would help solve that problem. In many cases, this free content is about the steps on what has to be done. To solve that problem. You offer a complete solution to the problem by selling your product or service. In other words, you're selling the how detailed step by step approach to help them eliminate a problem. Now you should know the different funnels exist and different strategies as to how much or what kind of free content to provide.
Beginner marketers are afraid not to give too much value for free. What's left for my paid product they would think but here is a rule of thumb for you. The quality of your free content has to be exceptional. It's close to giving your best stuff away because sometimes grabbers will form their opinion. Based on the content you provide. I hope you understand how serious this is.
If they like your content, the chances of closing them later down the funnel increase. If they see you provide great content for free, they would think, huh, just looking at the quality of the free stuff, the paid stuff must be awesome. Another important point here is this. The content you provide must be applicable, meaning subscribers can apply it and see results almost immediately. In the first section of the program, we talked about the psychology of small achievements, right? This is exactly what's happening here.
Most of the time, if we want to solve a big problem, we need to solve few smaller problems. For example, your prospects heard the phrase money's in the list. So they are concerned about building an email list. Well, this might be true, it is not the complete picture and your prospects are not aware of it. One Piece of free content that you can provide is to teach your prospects how to create landing pages that convert high percentage of visitors into leads. This is one small problem.
Another small problem would be traffic, you might teach them how to optimize their Facebook campaigns, so they pay less for clicks and visitors. Another smaller problem might be their lead, magnet, and so on. All of these small pieces will help your prospect build an email list. But in the process of educating your prospects, you can tell them that having a big list does not mean they will make any money. Now they need to know how to turn their subscribers or leads into customers. And this is where your main offer comes in.
Introducing the massive conversion methods or something like that, this is just one example. But it is not The Definitive framework. Generally, your free content is closely related to your main offer and trying to make an analogy here so you can understand this. For example, if your main offer is an online course that has six modules, your free content might be the second module. And I think this is a good example because a module is a complete unit of knowledge or what Evan pagan calls a self contained unit of knowledge, meaning you provide complete solutions to small problems, but you solve the big problem with your main offer. Next, your marketing funnel has a few very important goals.
The first goal is to build a relationship with your prospects. This is crucially important because people will buy from you when they like you and trust you. Having a well crafted marketing funnel will do exactly that. It will build trust and likability. The second goal of your marketing funnel is to show your expertise. After all, you're providing valuable information that works for free information that will help solve a small problem.
And number three, the ultimate goal or purpose of your marketing funnel is to sell your products and services. The best part is that technology helps us automate our marketing funnels. That means they will be working on autopilot and our job will be to drive traffic to the funnel and measure results. marketing firms work for any kinds of products or services. They work for physical as well as digital products. What tools do you need to build a marketing funnel?
Obviously, you will need web pages and I didn't see a website because you can create these web pages without having a website again Technology allows us to do that. I have web developers in my team. But if I didn't have, I would use lead pages to create all the pages I need for my funnel. This is a perfect tool for marketers without coding experience. Second, you would need an email service provider or email autoresponder where you will create an email sequence. Each visitor goes through that sequence for example, you can set up 15 email automation, and when a visitor subscribes the fire that automation in they will receive these 15 emails in the exact order you have set.
You can send out the first email immediately after opt in email two will be sent in two days after they have opted in and so on. Some of the famous autoresponders or Active Campaign AWeber may be AWeber is the most famous one get response MailChimp and so on. I personally use Active Campaign and I will show you Why in a future lecture in the lecture that's coming. You would also need tools for creating urgency for example, deadline funnel, as you can remember from the previous section, you need a tool to collect payments, for example, PayPal stripe. And I'm talking about the technology side here. Of course, you need a product to sell, you would need a lead magnet, you would need three pieces of content.
They might be in different formats, from text to audio, and video. Plus, you need a sales video, but we'll talk about these in the coming lectures in you will see how everything fits together and I will give you plenty of examples. Alright, let's recap. Number one, think about your marketing funnel is a journey your prospects embark on from their first visit with you all the way to purchase from you. Number two broadly Speaking in your funnel, you identify a problem. You provide information for free that would help solve a problem or a series of small problems in you sell your product or service is the complete solution.
Number three, top three goals of your marketing funnel building a relationship with your prospects showing your expertise in generating sales. Number four as for the technology, unique web pages, autoresponder and urgency tool to make this work. Number five. As for the content, you need an ethical bribe or this is your lead magnet, pieces of free content and sales video. Before I tell you to stay purposeful, I would like to mention that all of these tools and pieces of content are just to give you a rough idea of the elements of a funnel. However, I've mentioned that different funnels exist and that means they will have different elements for example, Some funnels might not have a sales video but a sales page instead or maybe both.
Others might not have a pieces of free content, but only a webinar and so on. So funnels might take 15 days to complete, while others might take only four days. As you can see a lot of variables here My job is to show you what works. Alright, it's time to close. My name is Vladimir Reich of in remember, stay purposeful