Onboarding sequence, I want to show you my onboarding sequence I was talking about previously. It's very simple. It consists of four emails. Here's how it will works. When a lead buys my premium program, I remove them from the opencart sequence, and they move them to my onboarding sequence. As you can see, the name is 1000 students onboarding sequence simply because if I have two or three or more onboarding sequences, I want to know which sequence refers to the product it was created for.

You really have to be thinking about organizing your email autoresponder because if you don't, a complete mess will happen and you will have hard time figuring out what's going on. I want to repeat this. When a lead buys I remove them from the open cart sequence because I don't want them to receive more emails, promoting a product already bought. This is very important. This is what professionals do. When a customer enters my onboarding sequence, they automatically get tagged with the message onboarding.

You already know why. Because if I do email campaigns, I can exclude these people easily by using this deck. I can tell Active Campaign do not send emails to my customers with attack onboarding, I don't want to bother them at that time at that point. Right after the attack is placed, I send the first email of my onboarding sequence. As you can see, this is the Skype call 30 minutes email. This is where I thank them for enrolling in the program, how excited I am, and most importantly, I offered 30 minutes Skype call.

Here's what I say in the email. is a premium student I would offer you a 30 minute free Skype call. Since we are going to be working together I believe it will be beneficial to both of us. If we talk one One in person. After the Skype talk, we will continue our correspondence via emails, I promise highest quality support and you will receive it. Here is my Skype ID.

Please don't share it. Just tell me when it is going to be convenient for you talk soon Vladimir, PS prepared questions before the Skype call, I will answer them for you. This short email is very powerful and effective. For one thing, it addresses a psychological reaction called buyer's remorse. Second, it builds value, because I haven't mentioned the free Skype call in the sales copy. So they don't expect that in third.

You remember the lecture Who are you serving? Right? We've talked about the demographics and psychographics of your prospect. Well, this is where you will learn a lot about your potential customers. What you have to do is active listening and make sure you address the questions or concerns. They have Give them the overall picture.

Don't overwhelm them with details at that point. Let's move on I tell Active Campaign, wait one day and send email number two premium support details. In this email, I give them my email address to access me anytime. And a link to the Facebook group where I applied the principle customer community. Wait for one more day and I sent email number three, this is Camtasia 50% of it's a way to get contagious to do screen recording software at a good discount if that's something they want. Of course I provide them with free screen recording options as well wait for another day and I sent them royalty free images for your course.

I share the resources I use for finding and downloading royalty free images for my presentations. Again, I'm building value here. Then I have a condition remove the onboarding tack and end the automation As you just saw, all of these emails have one purpose alone to provide value and to help my customers get closer to the results they want. If you implement an onboarding sequence to your business, your customers will be happy. But more importantly, I strongly believe your refund rate will drop drastically. And you're very flexible here as well.

You might create a five day onboarding sequence seven days or 10 days. It all depends on your market in business. But the point is, you are helping out and you're taking responsibility. Let's recap. Number one, create an onboarding sequence for your main and high end offers. Number two, the moment a lead buys remove them immediately from the open carts equals, you don't want to promote a product they've just bought.

Number three, the general purpose of your onboarding sequence is not to sell But to help your new customers take action to help them get going with your program. Do Skype calls with your customers to learn more about them. Thank you for watching and stay purposeful