Let me tell you this. Out of all marketing psychology strategies and tactics. This is my favorite one. It works so well if you apply it correctly. And honestly, when I started selling digital information products online, I didn't know much about copywriting. In fact, I didn't know what copywriting was all about.
But let me show this. This is a screenshot from Udemy. When I pulled the course there, they would ask me to upload promotional video as well as write the description and what the course is all about why students should care, why should Why should they enroll, etc. And they knew I would have to write out you have to do a piece of writing that would persuade people, those potential students to enroll in when I did my research, this is what I found copywriting that was the skills I needed. I've always loved writing. And the best definition about copywriting I came across is this copywriting is salesmanship in print.
I said to myself, if I'm going to be selling Online. I need to master that skill. And I want to learn from the best. And you already know myself. I did a quick research and I found names like, like Gary Halbert, john john Carrollton, Eugene Schwartz, David Ogilvy Victor Schwab, Claude Hopkins, and more. As you'll notice, so far, I'm not a native English speaker.
And I thought this was the biggest the biggest drawback. But the more I learned copywriting, the more I realized that it was the other way around. And the reason for that was because these copywriting masters advisors to use simple language, simple sentences, in simple words, and this was counter intuitive for me because I thought, well, if if I if I wanted to write killer copy, I would need I would need to be proficient at writing. I will need to be a proficient writer with a huge vocabulary to be able to write complex sentences. But that wasn't the case. Once you learn this principle For simplicity, I started noticing smart marketers applying.
But, but not only smart marketers, the most striking examples were the slogans of political campaigns. Simplicity was the key because these slogans they need to appeal to the masses, right? They need to appeal to the masses. Here are a few example. Here a few examples. Make America Great Again, Donald Trump stronger together Hillary Clinton.
Yes, we can. Barack Obama. What kind of Decree or English level do we have to do we have to have to get these messages. These are quite simple to understand me right.