Take responsibility for your customer success. Which business are you in? Let me answer that for you. You're in the business of helping a group of people who share a common problem. You're helping them by educating them and providing shortcuts for example, your product. You already know how to do great marketing.
You have all the tools and psychological triggers used for driving more sales. But does that mean you'd be helping more people out? Technically, yes, because you'll be having new customers come in, but the group of passive customers will increase as well. I call the customers who don't take action on my progress passive. Why am I bringing this point? Well, I spent months on creating the step by step your first 1000 students premium program, and I designed it in a way that brings results.
One of my best students made over 40,000 dollars already by fooling my gathers. Others have generated their first one k online. Great. But also I have students who have bought my program and do nothing with it. They don't watch the lectures. They don't ask questions.
They don't write me emails, nothing. I mean, they invested $500 in a problem and haven't watched even one video. And let me tell you, this is not just one customer, I have several of these. And you may think, hey, what can you do? They don't want to help themselves, nobody would be able to help them. Well, this is true to some extent, but these students weren't passive with my free training.
They weren't passive with opening and reading my emails and taking action to become VIP students. I really believe my success in your success will be determined by the amount of people we actually help. Obviously selling your products will grow your business make you rich, but we should care about our customers, we should take responsibility for their success. And this is the secret to excellent customer service. Your competitor doesn't do that. And a lot of times, you will find this very easy to do.
Let me give you an example. One of my VIP students bought the problem and forgot about it. I noticed she didn't watch a single video in weeks. She had already started working on her online course. By the way, she's a teacher and she has the knowledge and everything else. It was just the tech stuff that was holding her back.
One day I sent her an email asking why she didn't work the course and she said she was stuck with her presentation. She wanted to do talk he has videos which were difficult to produce, and it was overwhelming for her. It gave her the idea to start with screencast instead of talking cat videos, I gave her the resources and everything She was super happy with the suggestion and started implementing almost immediately. If I hadn't asked her what the problem was, she would have never approached me. But I took responsibility. And honestly, I feel good about that.
She was also very happy. And if my next product is of interest to her, what do you think? Would you buy from me again? Chances are, she will, because she trusts me. She knows that they care in my customer service excels. So think about your customers.
Are you taking responsibility, or just closing the sale is enough for you? Let's recap. Number one, take responsibility for the success of your customers. Number two, closing the sale is not the end of the customer journey. In fact, it's the beginning. You need to be there for them if you want to win them for life.
Number three, find out why people don't use your product and help them out. Number four. Let's face it the more your company grows, the harder it will become to provide such a support by yourself. So consider a virtual assistance or support team. Thank you for watching and stay purposeful