Now I want to discuss with you the elements of a sales video that sells. Some businesses use only sales pages with no video, if that works for your industry. Great. But here is the thing. sales videos have proven to be extremely effective. When done, right.

Basically, it's easier for people to watch something than to read a long sales page. I'm not saying they won't read the page, they're interested. I'm just saying it's easier for them. I've noticed that there is a correlation between the length of a sales video and the price of the product being sold. If you sell a $2,000 product, it would be really hard to do it with an eight minute video. If you sell a $17 product, eight minute video might work really well.

There isn't a precise formula to calculate that. I'm just sharing my observation Hear, no matter the length of the video, there are several critical elements that every good sales video must contain. These are particularly important when you sell high end products. Number one, the main benefit, what is the main benefit your product delivers. This is a very good starting point of your sales video because it will help them see the opportunity or the transformation your product delivers. Because ultimately, this is why they will buy if the main benefit of your product is not desirable Islam desirable enough, you're in trouble.

For example, here is my big promise. My main benefit is the step by step you have first 1000 students premium program is designed to help you start in develop an online teaching business that generates income each and every month. It teaches a scalable business model where your products Your online courses in your customers or your students. Now, I don't want to read from the script, because your action step for this video will be to watch my sales video and observe how I applied the concepts you will learn here. Number two, tell your story. But here is the catch.

You need to be succinct into the point. This story is basically your journey, your starting point, the challenges you faced the breakthrough, you've created the methods system, etc. That's your product. Others tried it and succeeded as well. Now you can succeed. This is a very basic but effective framework for a story.

Remember that every word in your sales video matters. You need to tell everything you have to but in the same time, you need to strive to make it as short as possible. I work really hard to get my sales video down to 33 minutes In 21 seconds, my previous version was 40 minutes. Number three social proof. You are already familiar with this concept the concept of social proof. Basically, this is the part where other people try to product or service and got awesome results.

You can include the video testimonials inside your sales video, if you have written was only you can show a screencast in read the testimonials yourself, this is better than nothing. Remember, the higher the price tag the more social proof you will need. your prospects need to be sure that your product will deliver the results you promise. Here you can also talk about your own results in show proof than before made the offer, improve evoke desire. Basically, here you're telling them what will happen if they buy what your product will do for Tim, you're talking about the benefits of your product, and you paint pleasing pictures in their head, how life would be better with your product. I hope you do remember the lecture where we discussed how to provoke desire in the opening sentences like, please imagine for a second what it would be or a police beat yourself for a moment having or doing something, you need to provoke a strong desire for what you're offering.

And I'm sure it will get clear when you see the example. Number five features and benefits. You talk about the features and the benefits of your product, but your focus must be on the benefits in what they will do for your prospect, what they mean for your prospect. For example, module four, I revealed the exact little known marketing strategies I use to generate over 35,000 US dollars on Skillshare Plus, I will teach you step by step How to implement these very same strategies to your courses so you can get similar or even better results. I see everything is prospect centric. I think I just coined a new word in English.

I've heard customer centric before but not prospect centric. Anyway, you got the point. Remember what it will do for your prospect? It's about them. It's not about you. It's not about your company.

Let's continue. Number six bonuses. We've talked about bonuses is the conversion tool. People love them. They build value, use relevant bonuses to supplement your main offer. And remember the key word here relevancy.

Okay, number seven, money back guarantee. There is a risk in every transaction. Kevin, your money back guarantee is a great way to close more sales. This is your risk removal device. As you can see, I'm going briefly over these concepts Because we've already discussed them in the psychology of conversion section. So when the time for writing a script for your sales video comes, please refresh your memory and skills by going over the concepts one more time.

Number eight revealed the price. This is where I tell them how much the product costs. And the buy button appears. I also mentioned who this program is for and who is not for this is the place where you will do some framing. So you make your price look like a real bargain. And number nine call to action.

I tell them to enroll now to buy now, by this point, they're pretty much sold. I'm showing them specifically what to do next. What they will see when they click the button, what payment options they have the account they have to register in so I cover everything I don't leave in to interpret. This is very important and I mentioning again In that when the timer reaches zero, I will close enrollments and they will miss this opportunity. Number 10 urgency time is a factor this offer will expire in X amount of days or hours. Number 11 surprise bonus This one is optional in my sales video the surprise bonus is my course on marketing fundamentals.

Number 12 a quick recap of the offer. Here's what you're getting 15 bullet points summarizing the offer. The last bullet is another call to action and I thank them for watching the video. Alright, these are the main elements of a good sales video. Even if you don't follow the exact order, make sure you include the psychological triggers in your sales video because honestly, if you don't include them, you will have a hard time selling anything you action step go ahead and watch the sales video while watching turn on your marketing detector. By now you should be able to identify the psychological triggers I use and say hmm Vladimir's choosing social proof here or flooding or choosing scarcity here, etc.

Alright, let's recap the 12 steps number one, talk about the main benefits your product delivers. Number two, tell your story. Number three social proof in your own results. Number four, make the offer in provoke desire. Number five features and benefits with a focus what these will do for your prospect. Number six bonuses.

Number seven money back guarantee. Number eight revealed the price number nine call to action number 10 urgency. Number 11 surprise bonus This one is optional as I've already mentioned. Number 12 recap of the offer plus a call to action And that's about it. Thank you for watching in stay purposeful