What's that extra something you really need to put you over the top in your presentation. It's passion, you have to show passion. And you have to give investors a legitimate, honest, real reason for why you're passionate about this business because it can't just be about making money. It's too easy to get a job on wall street or just bill hours in a law firm if you just want to make money. So it's not plausible for you to be doing all this work for this venture just to make money. You kind of show why you care about this because there's lots of ups and downs.
In any new business. There are going to be days where you're frustrated, you're not making money, you've got bills to pay, somebody quits, somebody does not fulfill a promise to you. If you don't have real passion for this business. It's going to be easy to quit. If you're smart and talented and well educated, there's gonna be plenty of job opportunities for you. So investors want to know, they need to know, they have to know that you're really committed to this.
You're not just doing this. It's kind of interesting. But you know what? I kind of went in for an interview with Goldman Sachs last month that they call, I think I'd take it in a sec. That's not what investors want to hear. They only don't want to sense that.
They want to get the sense that if Goldman Sachs called you and said, here's a $10 million guarantee per year come to work tomorrow, you would say, no, not interested, because I've got something that is so important. It's going to change the world. And it's going to make me a lot more money than $10 billion a year. Investors aren't going to ask you to state it that way. But they want to feel that now. What they do need to know from you and hear from you is your own personal story.
Why of all the things you could spend your time on? All the business opportunities to to decide to do this? If you have some new miraculous baldness cure is because you went bald when you were 12. And people were picking on you and taunting you as a kid, you are emotionally scarred. What's the end? It doesn't have to be that dramatic.
But investors need to know what is your store. Now you can say, well, there's no time for that. Because I've got to go through all these financials and everything else and where we're going to spend the money. Yeah, you do have to tell people what you want to spend the money on. But you don't have to go into every single little piece of coding and talking about how the app was created. If you've got more than two minutes, even with two minutes, spend some time telling people why you got into this.
Why do you care about this? What motivated you To spend so much of your time, energy effort, and probably some of your own money to get this thing going, that needs to come through. If you don't have that. Then you just look like some McKinsey consultant or Accenture consultant going through PowerPoint. That's not going to get the checkbook out from the investors. So, focus right now this is your homework.
I want one story that involves a real conversation you had with somebody else about a real problem, how you felt about it, and why that's relevant to getting you into this business. I want you to write it down now and I want you to get ready to present it in a moment.