So when I say an elevator pitch all I really mean is a relatively brief presentation where you're trying to communicate one idea. Typically that idea is, there's one thing great about you or that you can do that would make it worthwhile for this person to sit and meet with you. So you could be pitching a venture capitalist on why you have a great idea of a great startup that should be funded and you want a formal meeting. You could be pitching someone on the idea of hiring you at their company. You could be pitching someone on the idea of why they need to donate money to your favorite charity. But the point is, it's a brief amount of time, there's no PowerPoint in the elevator.

There's no time for holding up a bunch of props or handing out PDFs or other handouts. And it might not actually be in the elevator. The idea is that it's a brief presentation and it might be unplanned. You could be you just bumped into someone at a meeting coming out of a meeting. conference somewhere it doesn't have to be in an elevator. But it's useful to think of an elevator in terms of, Okay, I'm getting in at the first floor and I've got 1520, maybe 30 seconds till this person gets off on the fifth floor 10th floor, or 15th floor.

So it is helpful to frame your thoughts as far as being on an elevator and just not having enough time. So that's what we're going to focus on in this course how to make a brief presentation where the goal is getting people to then want to meet with you to have a more in depth conversation. That's it. That's all an elevator pitch is. So let's hop right in.