So rather than asking yourself, what's the perfect number of bullet points for any slide, or how many words, the real question you should be asking is, what should I put on the slide? What is really the best practice? In my experience, you're better off putting one idea per slide. Let me say that again, because that probably contrary to every slide you've ever seen, if you want to actually communicate, in your presentation, where you're delivering with PowerPoint slides, the most effective way is to limit each slide to one idea. feature that doesn't make any sense. So it's either about 10 bullet points or 13 bullet points or seven themes and 27 suffer.

I understand. That's how people typically create PowerPoint slides. But I'm here to tell you, I don't have any evidence and you don't have any evidence that that actually works. Remember, it's not communication. If you put it up on a slide. It's not communication, if it just comes out of your mouth, it's communication, if people understand it, and remember it, so that you've increased the odds that they act upon it, doing what you want.

That's how I defined communication. That's really what communication is. So that's why I'd recommend to you for any slot that you're projecting one image per slide. If you have lots and lots of bullet points and number perfectly fine for the handout, for the email for the website. But for something you're projecting one idea and the way to do that is with images Just put up one word stop and say, well, that TJ that's one idea now. Now if you wanted to put a stop sign where it had the word stop on it, but the thing that resonates is the universal red stop sign, that could work.

But the whole point of it is one idea per slide, not using text. That pretty much limits you to a picture or an image or a really simple graph.