Even though Steve Jobs didn't use PowerPoint, he used Apple's version of that keynote. It's basically the same thing the principles apply. When Steve Jobs wanted to introduce a wildly complex new piece of technology, he didn't just put up a slide and put up bullet points of this many gigahertz this much gigabyte. It's not what he did. So for example, when he wanted to introduce the iPhone, what did he do? He's walking on the stage in a comfortable, confident way.

He says, You know what this is and he put up the iPod. Not a lot of text around it. He said, you know what this is and you put up another image of the traditional cell phone of the time. Why are we here today, and the images came together and formed one new image of the iPhone, everyone could instantly understand what it was. visualize it and remember it. And it built an excitement where people are just running out to go buy it.

Nothing to do with some sort of extraordinary skill Steve Jobs had as a communicator, he was a good communicator, but there's nothing he does when giving presentations that you can't do. If you follow the same principles, don't overwhelm people with data points. If you're going to use a slide, one image at a time, is what works. How do I know? Here's we're still talking about it. More than a dozen years later, it still sticks and yet, most of us have seen PowerPoint presentations.

In the last week, sometimes the last day sometimes the last five minutes, we don't remember anything. We saw