The Perfect Press Release

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Transcript

Okay, let me outline the perfect way for you to reach out to a TV producer. Assuming you've done everything we've discussed so far. There's a breaking story that relates to your area of expertise. You have a one sentence summary of that, in the email you're going to send. Then you give a quote with three or four sentences from you, that is chock full of sound bites, they're attacks, they're analogies, they're cliches, there's a motion, and nobody is in any doubt as to where you stand on this issue. It is absolutely clear someone with an eighth grade education could summarize exactly what your opinion is.

And here's the kicker. You've attached a link to a video on YouTube where you're saying exactly the same thing. So if the producer is trying to figure out who do we put on the show today Have you caught the person's attention because you've summarized what the story is in a sentence. You now have a provocative well written soundbite three sentences or so. But the real kicker is, you've attached a link to a YouTube video where you're looking right at the camera, and you're just going right into it. And it may only be a 32nd video, it might be 90 seconds, don't worry about making it exactly 30 seconds.

But the point is, it's not a five minutes speech, you're not going on and on and on. You're getting right to the point. So this producer, this TV producer, this Booker can see okay, this person can talk about this subject in a quick, concise manner. They're available. They've got their phone number, I can see what they look like. This is a no brainer.

That my friends is the perfect way to pitch a TV producer but again, timing is critical story breaks attend. It's on the news services at 1005. Get your commentary written, produce your video in one take, upload it and get the whole thing out and in the inbox of the producer, ideally by 1030. So we're talking about it most a 30 minute window. If you do that and do that consistently, you will start to get bookings

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