The other thing you need to do to change your messaging slightly for when you go on podcast, go deeper. Chances are if someone is listening to a podcast, for example, on financing solutions for commercial real estate property investments, if they're listening to a podcast like that, they've probably read half a dozen books on the subject. they've listened to all kinds of other real estate podcast, give them something they've never heard before. Give them something where they're thinking, wow, that guy or that woman, they really told me something I'd never heard before. So go deeper doesn't mean talking faster. It doesn't mean giving dozens and dozens and dozens of new messages.

But make sure you've got one or two things that you know, are going to stand out as that's just different. That's not something I've read anywhere or heard anyplace else. You need the audience thinking that so they want to get more more from you, whether it's to buy your book, get on your newsletter list higher you buy a product or a service of yours, you want them thinking you have unique information. With a podcast audience, it's likely to be much more sophisticated with a deeper knowledge base. So don't be afraid to go deeper.