The first step is I need you to write down in one sentence. what your goal is, from doing this video, you're not trying to just be a talk show host and be creative. You're trying to communicate something to an audience, a boss, a client, a customer, people in your industry, in order to get them to do something. What is it you want the audience to do after watching this video, it's critically important that you have the end in mind before we even start so write that down now one sentence or less we need clarity before we start this project.