Successful course creators have a standard operating procedure for not only creating courses, but launching them and nurturing. Well, I didn't have that I would create a whole bunch of courses and just put them all out there. Hope for the best, horrible, horrible strategy. When you create a new course even if it doesn't take that long to create it. There is a birthing process, a launching process, it should be nurtured. It's like any other Baby, you don't just have a baby and send it off to the work world and take some feeding clothing, nourishment, education, your courses require that I don't care how good it is, you may think it's so brilliant, it'll just speak for itself.
Horses don't speak for themselves. They have to be packaged the right way. The keywords have to be the right way the titles have to be the right way to descriptions. Everything has to be in sync and still. You've got to Find the initial students, you've got to send it out to people who already know you like you trust you and respect you. Now, you might not have 100,000 on your newsletter list, you might not have 10,000.
But you've got somebody who cares about you or respect you or knows you further, you have some Facebook friends, you have, presumably some LinkedIn following. Perhaps you have a YouTube channel, you've got to use whatever reach you have to at least get people to take your course for free, and to give you honest reviews, and to give you feedback directly, not to write nasty things on the reviews, but to tell you, Hey, I just got an email from this. Earlier today. Someone said, Hey, your media training course, the link to the PDF of your media training book doesn't work. Sure enough, there was some glitch, and I was able to upload it again and saw the problem you need to have people who will go through your course And you need to get some reviews. The standard rule of thumb is, you know, at least five reviews quickly first day it really getting over 20 reviews.
In the first week if you want to have a course positioned to really be seen as something serious something Udemy can promote something they can feel proud of showing in the search engines and their advertising. Try to get 20 reviews. Now don't pay for them. Don't buy them on Fiverr but find people who already are interested in your subject already respect you would already appreciate going through your course. And yeah, you got to give it away and get them to review it. You may also want to give promos away, create the promo codes, distribute them on places, ideally where you think there's already an affinity for your subject and get your first thousand or two students in nurture it, make improvements.
The first few reviews that are really good. Have your new course. Take those reviews, cut and paste them and put them in the description that makes it seem even more credible and bombards a new student, make tiny adjustments, make refinements. Think about your course, these courses need constant care and attention. And that's why some of you are going to get upset when I hear this Udemy is not passive, passive income, passive income. I'll do this and make that it's not that passive folks.
Now, it is more passive than some work, obviously. And once you get good courses out there and you've promoted them, yeah, you can sort of step back and not do much in any given week or any given month and still wake up and you made another hundred to three $400 overnight. So there is some passivity there, but In general, it still requires a lot of work. It requires a lot of maintenance, it requires upkeep. It is a bit in some ways it's kind of like real estate people like to talk about real estate being passive income. Well wait till you find your you buy your first rental property, you'll see how passive that is.
It's a lot of work. So that's why you need a system in place, especially when you're launching a course to make sure it really gets a good setup. Otherwise, it basically dies in the womb. You don't want that