You and your campaign need a message. Now the big blunder so many candidates make all across the political spectrum is they just can't resist the urge to tell people, every position they have on every issue and every credential and everything they've ever done in their life. It's too much. People don't care that much about the whole background of their local city council or for that matter, President. Now, if you doubt me, think of some of the most successful presidents in the United States in the last 50 years and how they've run their campaigns, their messaging, it's been focused. My recommendation, if you're running for president or city council, or school board, have no more than three main messages, three ideas because people are simply not going to be interested in learning that much more about you there's a danger they go, Oh gosh, and just tune out.
They don't want anymore and they forget you. Give a clear focused, crisp message. Three points now doesn't mean if you're given a half an hour to speak at the local Rotary Club running for office that you should sit down after 30 seconds. But you need to give people a sense of what your three most important messages are. Let's look from recent examples in political history. Ronald Reagan running for president had three main themes vote for me, I'll cut your taxes, strengthen defense, get government off your back, said it again.
And again and again. Now he said more than that. But those were his three main messages is three main themes. What Bill Clinton say in 1982 when he was running for president, for me, I'll get the economy going. Health care for everyone. Change the culture of Washington.
He hit those messages again and again and again. Both men were successful. This isn't a partisan thing here. It's basic communications. You have to have narrow focus, you can't tell people every position on every issue. Most people are not political junkies, their eyes will glaze over.
So anytime you're communicating with voters, narrow it down to your top three, when you're talking to the media, focus on three main themes now. issues can change from day to day, it may have to change a little. But as far as what's in your stump speech, what's in every interview what's coming out of your mouth every time you knock on a door, and you're able to just introduce yourself to a voter to a potential constituent. You need to have a clear focus on three messages. And these messages at better be of interest to the voters and not just you