Here's another technique. It's a new technique for generating more PR through internet video. Let's say a print reporter calls you and wants to do an interview. Here's what I do now in that situation, I say, hey, happy to do the interview. Do you mind if we do the interview through Skype video, and I'll record it and I'll give you a copy. Now, every time I've asked a reporter that they've said, Sure, now, this doesn't work for TV reporters, they're not interested in that they already have the video, but a newspaper reporter, a trade press reporter, internet based reporter, for the most part, they're all looking for more attention.

They all want to be TV stars. So if you're telling them you're going to record them in video, like it's a TV talk show, most of them are thrilled with that. Now, the technology is simple. If you don't already have a Skype account, you get one it costs nothing. If you're just trying to communicate with people through Skype. Then what I do I use a software called, and I'm not promoting any software, I use one called panella.

There are others out there. And what it does is it allows you to record the video from your Skype. So, for example, the other day, a reporter who focuses on small business wanted to talk to me about how small business people can use internet video to promote their business. And I said, Well, let me talk to you about it through a Skype interview. So I interviewed him. And the interview is about 10 minutes long.

I sent him the video. He's now very pleased. He's got extra content to put in his story. And on websites where it will appear. He's trying to promote himself his expertise. He likes a little video spotlight on him.

I now have content to put on my YouTube channel, my Facebook page, LinkedIn. So it's yet more and more content that helps burnish My reputation as an expert in my niche. Now, a couple other things happen when you do this. And I happen to believe it's all completely aboveboard and ethical. But you're almost creating a partnership with the journalists. Now you're not paying them any money.

There's nothing unseemly about it. But what happens now is you are giving something of value to the reporter, you're giving them video content, you're essentially promoting them. And most journalists these days are nervous and scared about losing the gigs they have. So they love any sort of promotion that puts a spotlight on them. And it's basically human nature. You give something to someone and asked for nothing.

They tend to be nicer to you. They tend to be more focused in helping you linking to putting the information on how people can contact you. Now, not every time and some reporters might not want to do it. Fine. I wouldn't push them But if they're interested, why not do it? Now, you may have noticed in the past that the people who get the best PR the most news stories are often people who are already in the media, Don Imus, Barbara Walters, Bill O'Reilly anytime those people have a new book out, because the top of the New York Times bestseller list, they're on every single talk show on every network, not just their own networks.

And there's sort of a professional courtesy that they receive because they're in the media. And the people who are interviewing them are thinking at some point, I may want to be on their network on their show. So you could say it's a bit incestuous if you want. And I'm not suggesting just because you do a little Skype interview someone is going to perceive you as powerful as the three people I just mentioned, who have audiences in the millions. But what I do think you need to focus on is it's helping You build a relationship. And reporters, especially if they're not already famous and have huge audiences or their own appreciate getting the spotlight, essentially, it's almost like you're putting them on a talk show, even though they're the one who called and you don't necessarily have a huge audience, it creates more of a professional relationship.

Plus, with some of these reporters, this might be the only video footage they have of themselves. So they may have that on their own website, their own Facebook page, it might be something they're referencing for years, guess what, it will be harder for them to forget you much easier for them to remember you. When they're doing another story on this topic. They're more likely to call you they're going to feel familiar with you because you're not just this anonymous voice over a phone. You're someone they've seen, and maybe they've seen it a bunch of times. If they've never been on video, they may have shown the video of yourself.

Interview to their friends, their family members, their spouse. So you could create a stronger impression in their consciousness and that can help you not only short term, but long term and build stronger relationships with reporters. The best PR of all is having strong personal one on one relationships with reporters, Booker's editors, so anytime there's a story that relates to your area of expertise, you're not only the first person they call, you're the only person they call