I've mentioned this in the soundbite section of this course, I do want to bear with me repeated once more here for this section because people again, don't treat online telephone interviews with print journalists, newspaper journalists is seriously and they leave out this step. But the suggestion is that you front load your sound bites. And what I mean by that is reporter calls, you know what the topic is it was arranged, it's perhaps scheduled, you're about to start the interview. And rather than just the chitchat or after the chit chat, how are you today? What city are you in? Here's where I like to say, Hey, mister, or Ms. Reporter.
Before we start, I was thinking, here's what's really of the greatest interest to your readers. And I'll just be reading off my sound bites one after another Bang, bang, bang, bang now, I don't want to sound like I'm reading I'm trying to sound as conversational as possible. I am listening in case three Porter says, Oh, hang on a minute, wait a minute, I want to ask you for. I'm listening for that. But quite often they don't. They're just listening.
And ideally, they're recording it as well. And by doing this, I'm showing the reporter Hey, even though you're not a big fancy TV reporter, I respect your time I've prepared for this interview. I've thought about it. I'm trying to make your life easier. And I'm giving you great messages, great soundbites, right out of the gate, and you're not going to have to pull a pull and scratch to get anything out of it. Do this and now you're gonna make the reporter job so much easier.
In some cases. Reporter might not even want to ask you more questions. You've given them everything you want right up front. They've got it. They don't need to talk to you for an hour or two hours or even five minutes. You've given them great messages and great sound bites.
So that's one tip that is especially effective. I find all reporters in any medium like it, but it's especially effective with print reporters over the phone because they're not used to people being prepared. And therefore it takes them more time to extract interesting information. You make it simple for them. They don't have an incentive to dig deeper and deeper and deeper, everybody wins.