So you now have opinions on three or four issues, that's great. But are they packaged correctly if you're going to be a television pundit, it's not enough to simply put forth ideas in a straightforward, factual, logical, easy to understand manner. You have to package your ideas with sound bites, a soundbite is just a fancy way of saying, this stuff is more interesting than all this other stuff around it. Now I have a chapter in the media training book, below media training A to Z that you already have as a part of this course. And there's a chapter in media training success below as well on how to create sound bites. They're 10 categories of sound bites.
Analogies, bold action words, cliches humor, pop culture references, they're all listed there with examples. As a pundit. The most successful way for you to create a soundbite is by attacking when you attack Another politician, another pundit, a school of thought, an idea. That's what producers of TV shows look for attack is controversy. It brings in more eyeballs. It brings in interest.
I'm not telling you to run around attacking willy nilly with no rational basis. But most people, especially politicians, when they go on TV, they don't want to offend anyone. If you're a politician, you have to have 50% of the public, the voters like you enough to vote for you typically plus one more vote. As a pundit. You can be wildly despised by 95% of the country and still be wildly successful and make a ton of money. So you can't be a good pundit.
If you're constantly putting your finger up to the wind and saying, huh, does everybody like me is this are we in agreement here, I don't want to offend anyone. In fact, one of the roles of a pundit is to offend people when you think they are doing something wrong, boorish, Ill fought out, destructive to society, it's your job to spell it out. So what I'm gonna ask you to do now is to look at the three issues you picked. Look at how you came up with your message for these issues. Now you got to go back and package that with sound bites, so you need attacks. Those are great anytime you can use humor, ridicule, that will make your ideas more quotable.
If you can package it with a cliche, pop culture reference, all the better. So again, look at the chapter now on sound bites. You've got to get to the point where you can instantly think of sound bites in real time when you're on the air. If you're a CEO or a politician, you can have it planned. You can have someone's trip writing it, you can just have two or three. And a way, it's much easier if you're going to be a great pundit.
You've got to get to the point where you can simply flip a switch in your brain and know that everything out of your mouth is going to be quotable. It's going to be usable for talk show producers. And it's going to make you more attractive to producers and viewers. Because you're going to be more interesting, because you're going to be speaking in sound bites, so it's an absolutely critical skill. Now you can have your own style for this. You don't just have to be attacking.
A lot of people say well sound bites attacking, it just sounds like you're saying everybody has to be in culture. Well, and culture is a wildly successful pundit, she's on TV anytime she wants. Her revenue model isn't that the TV networks pay tons of money, it's that she becomes so famous from her TV, talk show appearances that Every book she sells, or that she publishes, sells just tons and tons and tons of copies. She gets on the New York Times bestseller list and she makes millions of dollars from her books. And her fame generates wildly lucrative speaking fees. So you can make a lot of money as a TV pundit, not just because TV networks are paying you, you can leverage the fame in many ways, but I do want to stress.
The End culture model is only one of them. She's probably the most renowned practitioner of the negative, attacking soundbite because every time she goes on TV, she basically says, All liberals are worse than Hitler and should die. I'm exaggerating but only slightly. When it comes to culture, you may love her. You may hate her. This is not the forum for people to discuss their politics.
Well All I'm trying to do here is give you the tools You need and some of the homework you need to go through if you want to try to be a television pundit, so I need you to go back into your messages now and polish them up. Make sure you truly have interesting soundbites.