We are living in the most exciting time ever. If your goal is to be a successful freelancer, it's never been easier, I believe, because now you can compete with the largest companies, the largest competitors in your space, the traditional advantages that so many big companies have had to keep competition out. For the most part, they're gone. They can be slow moving dinosaurs, you can move quickly. You can make decisions very quickly. You can approve things for your clients, you can switch.
You can be fair, very flexible. Now, when I started my business, my big competitors were people like the Dale Carnegie company has been around for 100 years. The American Management Association been around for 60 plus years. They had certain advantages they could spend $30,000 doing traditional paper direct mail to promote a workshop. I didn't have that they had big, fancy training facilities. I didn't have that.
Well, those advantages are gone, I can now compete directly with them. Because direct mail isn't the way to go. I can spend money on Google advertising and have my own website show up and search engines even more effectively than the big players can. I can rent a space for the day in a way I couldn't do that 15 or 20 years ago. Everything is easier, leaner, more efficient now. And if you are a smart, savvy freelancer, you can use this so you can be big and small at the same time.
What do I mean by that you can deliver a high quality professional service to a client that is as good or better as anything the biggest company could do. So if you are a graphic artist, you could deliver a product better than what the last largest most expensive ad agency in the world can do. Their advantages are no longer there. I can deliver quality training experience, bigger than the largest training company in the world. So that's the good news. And so that's what I mean by being big.
You can go big market yourself worldwide, or even in your town, and have your proposals meet up very nicely with proposals from the largest companies. But you could also be small by that. I mean, you don't have to hire employees. You don't have to have huge overhead. You don't have to rent an office space. You can keep things very, very small and lean that way.
Not every penny. But most of the money that comes in can go to your bottom line. That's the best of all possible worlds. Big and small.