Have you been to every one of your major competitors? websites? You haven't? Well, what's stopping you? It costs nothing. As long as you have some kind of computer or cell phone or iPad, you need to know what your competitors are up to.

Now, you don't have to copy them, but you need to be aware of what are they offering? How are they presenting themselves? How are they making their services available to the world? If you don't know that you're kind of operating in a blind fashion. When you're talking to a prospect. You need to know what other sorts of proposals they're receiving, what other services are being offered to them.

You can't do that unless you have spent time researching all of your competitors websites, and if not all of them. Certainly go to pages down in Google, the first 20 or so websites, you should become intimately familiar with the competitive land. Escape.