Crashing the Barriers to Entry

The Complete Personal Productivity Course - Business and Life Highly Productive People Are Often Freelancers for at Least Part of Their Career - I
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Transcript

What are the barriers of entry to your particular niche? every particular niche, every subject matter has some barrier, just knowledge. Others are more restrictive. Now I can't, tomorrow decide to read a bunch of books on heart surgery become a heart surgeon. It's highly regulated, I would go to prison. If I tried to do that you have to go to medical school, you have to pass medical boards.

The field that I'm in as a public speaking coach, media trainer is not particularly regulated. So I have a lot more competition. I view that as a great opportunity. Because I find it's actually easier to distinguish myself because there's so many people I think giving a lot of bad advice out there. Now I can't call myself a speech therapist and hold myself out as someone who can eliminate a list in children and therefore be hired by schools. That's a it's not something I know how to fix.

And that is a regulated industry of speech therapy. So you've got to ask yourself, what are the barriers to entry? Now, if there's no barrier to entry, you've got to ask yourself, Is there any way for me to distinguish myself? Well, for example, and I'm sorry if I'm going to offend anyone here, it's not meant to be condescending. Are you doing something that a 15 year old on educated kid did 100 years ago, several things come to mind as a 15 year old, could drive a truck or a car 100 years ago, and it was perfectly legal and they could get paid for it. So again, here's where I don't mean to sound negative or nasty.

But if you are an Uber driver, you're essentially doing something that a 15 year old did 100 years ago. And that's why the pay is in relative terms. So Oh, yeah, Uber can say it pays people a lot. But the research I've seen shows that by the time you factor in wait time, all the expenses of car ownership, wear and tear gas, oil tags insurance when you factor in every single expense at all your time. The average Uber driver is only making $10 an hour that's in the United States. It's a lot less in other countries.

Oh, the other thing about Uber is all of your drivers Uber can't wait to fire you all once they get their driverless cars going. So you got two things working against you there. You're doing something people did 100 years ago without any training or education and technology, whether it's two years from now or 10 years from now is virtually guaranteed to get you fired. So that in my View is a horrible, horrible niche Now, can you decide you want to be a freelance driver and still have a good career and make sure if you specialize in something like being the absolute best in the world at Formula One racecar driving. Or maybe you're really great at transporting 20 senior citizens who all suffer from Parkinson's disease and you have experience with people in your own family with that you know exactly how they need to be handled, and treated.

People will pay a real premium for specialized expertise that's coupled with the driving but the driving itself is essentially a commodity, low end service and that's why it's a horrible niche. So always ask yourself, what is it I'm doing, that is going to be harder for other people to duplicate. So in my own niche of public speaking Training. I have at this point more than 10,000 public speaking videos online, more than 100 online courses. I have a new public speaking tips video coming out seven days a week. It's gonna be pretty hard for anyone to just quickly and casually compete with that doesn't mean I won't face competition.

But I'm constantly trying to build a larger fortress, to build myself up and to make myself less vulnerable to competition. That's what you need to do as well.

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