Successful productive people say no. They say no a lot. Steve Jobs famously said focus is about saying no. People came to him every day saying, could you please put this feature? this knob? This added do Hickey on this iPad or this, this Apple phone iPhone or this iPod?

And he said, No, no, no, no. That's what made it so popular. It was sleek, it was simple. Successful people focus and they continually narrow their focus. That's why they get better at it. That's why they create something that's better than anyone else in their niche is they're saying no to distractions.

Warren Buffett famously said, the difference between successful people and the very successful people is that very successful people say no, most of the time they spend Most of their time saying no to things. There's this perception that Oh, if you want to be successful, open yourself up to everything. You certainly want to open yourself up to new experiences, new food, new travel, new ideas. But when it comes to committing to spending your time, creating something of value and producing something, you can't be a jack of all trades or a Jill of all trades. You can't just say yes to everything. You end up being quite mediocre.

That's why you have to say no, I say no all the time. People call me think, Oh, your immediate trainer, you must know a lot about media. You can do PR you can help get us in the New York Times or on the BBC or CNN. Well, no, that's not what I do. I don't do public relations. It's not what I do.

So I have no problem, saying whatever it is you do. They're going to be people who assume That you do something that's maybe close to that or related to that but takes you outside your area of expertise. So don't just try to be helpful and say yes to everyone. build confidence and a sense of yourself as someone who can say no, without apology. Without anger. You're not upset that someone asked you but the answer is no.